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Topics Covered: <a href='/resources/search/?query=self-promotion'>self-promotion</a> | <a href='/resources/search/?query=Sales Training'>Sales Training</a> | <a href='/resources/search/?query=Sales'>Sales</a>
Sales Strategy
Feb 1, 2017 | Matthew Cook, SalesHub lock

The key to success in sales is continual growth. If you’re reading this article, you’re on the right track–you’re looking for ways to get ahead and take your sales career to the next level, and that’s the first step. The next steps will require hard work and dedication, but they will pay off in the long run. If you’re serious about accelerating your sales career, here is what it’s going to take.


Confidence & Self-Promotion

Self-promotion often comes with a negative connotation, but it shouldn’t. Self-promotion is about having confidence and belief in your abilities, alongside the willingness to take on new projects and advance your career. No one likes someone who is arrogant, but self-promotion is not necessarily an arrogant thing. Having a successful sales career is all about having self-confidence, so why should you devalue the hard work that you’ve done?

However, self-promotion needs to be accompanied by genuine efforts to differentiate your abilities. Think outside the box and be willing to take risks. Even if you’re performing well, if you’re performing at the same level as everyone else, then you have no real competitive edge. Great sales reps don’t wait for opportunities, they make them themselves. Take initiative; be willing to take on different projects that exercise a different set of skills. In the meantime, you’ll be demonstrating to your boss that you’re capable of going above and beyond.


Sales Training

Undergoing training in sales is one of the very best ways you can accelerate your career. As an industry, sales is constantly changing. The willingness to learn and to adapt, and to push yourself and be flexible to different methods of conducting sales calls is imperative for career advancement.

Sales trainers are on the cutting edge of what strategies and methods are most efficient for winning clients and closing deals. Strategies that were considered efficient five years ago are long out of date. Take cold calling, which is presently considered a futile method of closing sales. Trainers can instruct you on the latest strategies, like warm calling as an alternative to cold calling. They’re up to date on how people are finding companies, how they’re sourcing their information, and the best ways of finding customers.

If you’re truly serious about accelerating your sales career, sales training can put you on track for further advancement and mastery of the skills necessary to succeed long term in this industry.

Social Media

We mentioned earlier that warm calling is an alternative to cold calling, but we’d like to expand a little bit more on what that means. Warm calling is all about building connections with clients prior to the sales call. It can happen through a variety of different means, such as following up on dead ends, responding to inquiries, and being active on social media. Warm calling is just one sales strategy in a string of sales strategies that place a great deal of emphasis on social media platforms.

Social media has become an invaluable instrument for any sales rep, helping them make connections within the sales community, nurture leads before making a sales call, and building up their reputation and reliability through their activity on various platforms. Customers are looking for companies, and sales reps, that they can trust, and social media can play a big part in building up that trust within your network.

If you want to accelerate your sales career, you need to start working on building a stronger social media presence. Build up your LinkedIn by creating content and sharing it across platforms. Like and share other people’s content as a means of building connections. It may seem like a small thing, but it’s actually vital to getting far within the sales industry.

About the Author:
Matt-Cook-SalesHubMatthew has over 20 years of sales and sales management experience. He is the founder of SalesHub, an inbound marketing agency that helps companies generate leads, boost revenue, and adapt to the new way customers buy. When he’s not helping companies improve their revenue, he trains and competes in half ironman distance triathlons to “relax”.

Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.

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