Articles

Contrary to what most people think, influence and negotiation are learned skills, and very few people are born with the natural talent of perfect communication, especially under pressure.

While many organizations train on the best frameworks for communication, there are important tactical skills we can leverage to complete these frameworks. To address this opportunity, we scour the research on psychology, behavioral economics, and influence to bring you the most actionable ways to increase your impact.

Watch Ben Wise and Darren Chiu from Captivate, to learn about how to bring your persuasion game to the next level!

Ben Wise is a 15 year industry veteran who has held successive sales and leadership roles at Google, where he is currently the Head of Programmatic Media working with the largest agencies and brands in Canada. Ben is active in his community where he serves on the Board of the Daily Bread Food Bank and recently completed a two year term as the board chair. Ben advises multiple startups on sales and go to market strategy and volunteers in various mentorship programs helping students and young professionals.

Darren Chiu is a Strategy Lead at Google, helping brands across all industries develop best in class marketing strategies. With over 12 years of industry experience, Darren’s passion for communication doesn’t stop at the world of business and sales. In his spare time, Darren moonlights as a comedic storyteller, stretching his creativity and perspectives beyond the boundaries of his professional life. As a recognition of his dedication and expertise, Darren was selected as an Emerging Leader in Advertising & Sales by The Peak in 2023.

Ben Wise & Darren Chiu are the founders of Captivate, helping you apply the art and science of persuasion to your selling. Beyond Captivate, Ben and Darren have over 20 years of combined sales and leadership experience at Google where they work with many of the largest advertisers and agencies in the country. 

Beyond his day to day work, Ben is very active in his community where he sits on the Board of Directors of the Daily Bread Food Bank and volunteers with multiple mentorship programs helping young professionals enter the world of tech and sales. Darren moonlights as a comedic storyteller, stretching his creativity and perspectives beyond the boundaries of his professional life. Darren was selected as an Emerging Leader in Advertising & Sales by The Peak in 2023.

If you are interested in connecting with Ben and Darren to learn more about Captivate or to book a speaking engagement, you can contact them on LinkedIn (Ben, Darren).