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What are the best tips for creating an effective social media strategy?
Dec 15, 2014 | The Canadian Professional Sales Association lock

For sales professionals, the right social media plan is a powerful method for increasing involvement in your organization and raising brand awareness. Not only can marketing through social media be a budget friendly option, but platforms allow you to expand your audience and track engagement so that you can better connect with your customers.

While using social media platforms appears to be simple, connecting deeper with prospects is difficult. How do you get more people to like your page or follow you? How do you keep them interested? Brands that are successful on social media have one thing in common: an effective social media strategy. Consider the 5 tips below, so you can improve your social media strategy.

1. Choosing Platforms
With all the platforms available today, it is important to know which are best for your company. The more social networks you are participating in, the more administrative work there is for each individual network. Be concise and evaluate which platforms suit your needs best. Sometimes less is more.

2. Have a Clear Objective
You have to start with the end in mind. Why do you want to join social media? Is it to improve sales? Provide and outlet for customer service? Bring more visitors to your site?  Always evaluate what role you want social media to play in your organization.

3. Know Your Target Audience
Any communication will fail if you don’t know who you are talking to. Get to know your audience. Who are your current customers? What do they like and dislike? What types of products are they interested in? Knowing your audience will allow you to target them appropriately.

4. Connect
Now that you know who you are talking to, start the conversation. Ask compelling questions and get your audience interested. Open the communication lines, so that your audience know you are a direct resource for information. The more you’re open to discussion, the more new participants will be willing to engage.

5. Measure
Make sure you track and measure your social media results, so your can see which platforms benefit your organization best. This way, you can direct your focus on the effective strategies and reap the results. Additionally, measuring your presence on social media allows you to consolidate the platforms you use, so that only the most predominant groups are a part of your future efforts.

About the Canadian Professional Sales Association
Since 1874, we’ve been developing and serving sales professionals by providing programs, benefits, and resources that help you sell more, and sell smarter.
Contact us today at MemberServices@cpsa.com or 1-888-267-2772 to see how we can help you and your team reach new heights in sales success.

Copyright ©2014 by The Canadian Professional Sales Association
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