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Sales Strategy
Dec 29, 2014 | The Canadian Professional Sales Association lock

Whether you're an experienced sales professional looking to take your career to the next level, or new to the sales field, there is a variety of ways to boost your qualification in the industry. According to Trish Bertuzzi in Effective Onboarding: The Foundation of Success, the average company spends $10,000 to $15,000 hiring an individual and only $2,000 a year in sales training. What if we swapped that number? How much more qualified would sales teams be if they infested more money in sales training?

The most effective method for extending your qualification is sales training. Modern consumers are looking for certainty and comfort as they make their purchasing decisions, so it is important that salespeople set them apart from the competition. 

Developed in conjunction with Human Resources and Skills Development Canada, The CPSA’s sales training programs are based on validated research from thousands of successful sales managers and representatives from various industries across Canada. Whether you’re new to sales or a seasoned veteran, CPSA sales training will help you build on fundamental principles, equip you with a consultative sales process, and keep you competitive in any market.

CPSA’s sales training courses are offered in a variety of formats to ensure you can develop your skills in the way that works best for you. Delivered by one of our seasoned sales trainers, choose the format that best meets your needs.

Professional Selling
Become your customer's indispensable business partner.
Learn More»

Strategic Account Management
Optimize account penetration and profitability of key accounts.
Learn More»

Professional Sales Management
Manage your sales team to improve performance and profitability.
Learn More»

Sales Coaching for Success
Develop your salespeople to drive sales and add value to customers.
Learn More»

Effective Negotiating Strategies
Master the negotiation process to reach an optimum outcome.
Learn More»

Communicating to Influence Buying Decisions
Adapt your selling style to maximize sales results.
Learn More»

Professional Selling Online
Become your customers′ indispensable business partner. 4 weeks, 2 hours per week. No travel.
Learn More»

Professional Selling Phase 2
The next steps in progressing your sales profession – an advanced sales platform utilizing a unique interactive group.
Learn More»

Learn more about the CPSA’s Professional Development courses here, call to speak with a representative at 1-800-267-2772 or email

Click here to view the online 2015 Professional Development Guide. (will link once live)

About the Canadian Professional Sales Association
Since 1874, we’ve been developing and serving sales professionals by providing programs, benefits, and resources that help you sell more, and sell smarter.
Contact us today at or 1-888-267-2772 to see how we can help you and your team reach new heights in sales success.

Copyright ©2014 by The Canadian Professional Sales Association
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