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Topics Covered: <a href='/resources/search/?query=Sales Strategy'>Sales Strategy</a> | <a href='/resources/search/?query=sales enablement'>sales enablement</a> | <a href='/resources/search/?query=Sales'>Sales</a>
Sales Leadership
Feb 1, 2017 | Canadian Professional Sales Association lock
With sales enablement being such a hot topic right now and with an increasing number of organizations realizing its value, it’s no surprise that your boss has decided to get on board with it, too. You might be upset to hear about this. You might be worried. You might be resistant to hop on the bandwagon.

You’re a creature of habit and you’ve spent years honing your craft. You don’t want your entire professional life to be turned upside down. You don’t want to learn new strategies and a new way of selling.

We definitely understand. It can be scary. But we’re here to tell you that sales enablement is actually a great thing if you keep an open mind. Here are the top three benefits that your boss wants you to know about it.

1. You Won’t Have to Fend for Yourself

If you’re still using outdated, outbound sales techniques, then you will need to change your tactics. Trust us, it’s for the best. Today’s consumers don’t respond to the old school sales tactics anymore.

Changing the way you sell to match today’s buyers will do you a world of good.

But you won’t just be demanded to stop selling the only way that you know how, and then be left to fend for yourself and figure out a new way to sell. You’ll get individual coaching as well as sales training. A sales enablement expert will offer you more effective techniques to use, such as social selling. They’ll coach you so you’re confident using them. They’ll answer all of your questions and appease all of your concerns. Once it’s time to sell, you’ll be ready and comfortable with inbound selling.

2. Selling Will Be Easier Than Ever Before

When using your outbound selling techniques, you probably had a tough time closing deals. This isn’t surprising. Buyer behaviours have changed, and as we mentioned above, consumers don’t respond to these types of strategies anymore. They can spot them a mile away. They don’t want to be sold to. They don’t want to be pressured into a sale. And they don’t even want to hear from you until they’re ready.

When you start using the inbound selling techniques that your sales enablement expert will share with you, you’ll notice that closing deals is a lot easier. That’s because you’ll be selling the way that your buyers want to be sold to. You’ll be building trust and credibility, creating relationships, and offering value, which is exactly what consumers want now.

3. You’ll Have More Time to Sell

A big part of sales enablement is automation. Once you get on board, you’ll gain access to a wealth of sales automation tools and technology that will make your daily life a lot easier, more efficient, and more productive. You probably don’t like being stuck at your office all day entering data, generating reports, importing contact details, and performing other administrative tasks. And with sales enablement tools, you won’t have to.

The majority of these tedious tasks will be automated, which means you won’t have to waste time doing them anymore. You’ll have far more time to get back to what you really want to be doing—selling.

Sales enablement isn’t the bad guy. In fact, it could be the best thing to happen to your department. Don’t shy away from it. Don’t resist it. Get on board and you’ll see just how great your professional life will become. You’ll get the coaching and training you need to improve your selling, you’ll get the sales tools you need to get back to selling, and you’ll close deals faster than ever before. 

About the Canadian Professional Sales Association
Since 1874, we’ve been developing and serving sales professionals by providing programs, benefits, and resources that help you sell more, and sell smarter. 
Contact us today at or 1-888-267-2772 to see how we can help you and your team reach new heights in sales success.

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