But inbound marketing has been taking the business world by storm, largely eliminating the effectiveness of outbound sales tactics by offering a more effective and efficient way to sell to customers.
However, many organizations haven’t made the switch to inbound yet. They’re still using outbound sales tactics like cold calling, even though they barely ever result in appointments being set or sales being made.
And using trickery to make people answer their phones and listen to a sales pitch is not only unethical, but is now also illegal. The modification to the law, which will now force sales organizations to use their working phone numbers to make cold calls, will have three main benefits for consumers: 1) it’ll make it easier for them to refuse calls from sales people and marketers, 2) it will make it easier for them to make a formal complaint, and 3) it will protect vulnerable customers, particularly the elderly, from becoming victims of fraudsters who use these outbound sales tactics.
After all, a ban on door-to-door sales is already under consideration in municipalities in Ontario, so it only makes logical sense that a ban on, or strict restrictions for, cold calling might be next. The government of Canada is listening to its citizens and looking for ways to protect them from scams as well.
Switching to inbound marketing and selling now will not only help you avoid stringent laws and regulations on outbound sales tactics, but it will also result in higher conversion rates and sales, and in turn, higher profits.