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Talent & Recruitment
Why Social Selling Is Vital To B2B Sales Strategies
Feb 20, 2018 | Canadian Professional Sales Association lock
There’s been some negative press about social selling recently, a complaint being that abandoning outbound sales in favour of social selling and digital marketing means you miss out on leads to competitors who are actively targeting and pursuing their ideal customer. This view completely misunderstands what it means to use social selling effectively. The truth is that today, outbound sales techniques are inefficient.  It can take 18 calls to connect with a potential buyer and call back rates are less than 1%. Quite clearly that’s a problem. A problem that many reps are counteracting by using social selling techniques to be  50% more likely to reach their quotas.

But social selling is much more than just sharing great content on social media.  This whitepaper will break down exactly what social selling is (or should be), why it’s vital to B2B sales and give you some excellent strategies you can put in place to  get results.

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