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How to Develop a Successful LinkedIn Lead Generation Strategy
Dec 21, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
In the second Sales Hacks episode, we will talk about the best ways to use LinkedIn, the measurable KPIs every salesperson should know, the benefits of publishing content on LinkedIn and the advertising options available through the social media network. The guest is Toronto-based LinkedIn expert, Andrew Jenkins. <div>&nbsp;</div> <br> <p dir="ltr"><a href="https://www.cpsa.com/resources/articles/podcast-transcript---sales-hacks---how-to-develop-a-successful-linkedin-lead-generation-strategy"><span style="color: #0070c0;">Read the full transcription of this CPSA podcast interview here</span></a>.</p>
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<ul class='recent-episodes-list'><li class='recent-episodes-item '><a class='episode-title' href='https://www.buzzsprout.com/70534/811951-fanatical-prospecting-how-to-keep-your-sales-pipeline-full-w-jeb-blount' target="_blank" ><strong>Episode 12:</strong> Fanatical Prospecting - How to Keep Your Sales Pipeline Full</a><div class='resource-meta'><div alt="Podcasts" title="Podcasts" class="kc-icon podcast-icon"></div>Oct 12, 2018 | Canadian Professional Sales Association<span class='next-arrow'></span></div><div class='latest-episode-content'><span id="docs-internal-guid-f17b80e6-7fff-c7d3-c5c7-6df193edd515"></span> <span id="docs-internal-guid-4d7a4646-7fff-708c-8351-d93e5b79a898"></span> <p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;"><span style="background-color: transparent; font-family: Arial; font-size: 13px;">In this <a href="https://www.cpsa.com/resources/podcasts/cpsa-sales-hacks-podcast-series"><span style="color: #0070c0;">Sales Hacks podcast from CPSA</span></a>, Bill Banham chats with Jeb Blount, author, keynote speaker, podcast host, sales acceleration specialist and CEO at Sales Gravy.&nbsp;<br> <br> Jeb discusses some of the key takeaways from his popular 2015 book, <em><a href="https://www.amazon.co.uk/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=sr_1_1/259-2867047-8175665?ie=UTF8&amp;qid=1539090808&amp;sr=8-1&amp;keywords=fanatical+prospecting+by+jeb+blount"><span style="color: #0070c0;">Fanatical Prospecting</span></a></em>.&nbsp;Listen and discover real-life tips on how to keep the pipeline full of qualified leads and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.<br> <br> <a href="https://www.buzzsprout.com/70534/811951-fanatical-prospecting-how-to-keep-your-sales-pipeline-full-w-jeb-blount"><span style="color: #0070c0;">Listen here</span></a>.&nbsp;</span></p> <p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;"><span style="background-color: transparent; font-size: 11pt; font-family: Arial;"> <div>&nbsp;</div> </span></p> <span id="docs-internal-guid-f17b80e6-7fff-c7d3-c5c7-6df193edd515"> <div><span style="background-color: transparent; font-size: 11pt; font-family: Arial;"><br> </span></div> </span></div><a class='btn btn-listen' id='listen-12' href='https://www.buzzsprout.com/70534/811951-fanatical-prospecting-how-to-keep-your-sales-pipeline-full-w-jeb-blount' target="_blank"><span class='btn-text'>Listen</span></a></li><li class='recent-episodes-item '><a class='episode-title' href='https://www.buzzsprout.com/70534/765406-how-to-transform-your-company-s-sales-efforts-w-andy-paul' target="_blank" ><strong>Episode 11:</strong> Why Discipline is Essential to a Successful Career in Sales</a><div class='resource-meta'><div alt="Podcasts" title="Podcasts" class="kc-icon podcast-icon"></div>Sep 17, 2018 | Canadian Professional Sales Association<span class='next-arrow'></span></div><div class='latest-episode-content'><span id="docs-internal-guid-f17b80e6-7fff-c7d3-c5c7-6df193edd515"></span> <span id="docs-internal-guid-4d7a4646-7fff-708c-8351-d93e5b79a898"></span> <p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;"><span style="background-color: transparent; font-size: 13px; font-family: Arial;">Think you’ve got it takes to succeed in sales? Do you really have the grit and determination to hit your quota time and again? In this CPSA </span><span style="font-size: 13px;"><a href="http://www.buzzsprout.com/70534"><span style="color: #1155cc; background-color: transparent; font-family: Arial;">Sales Hacks interview</span></a><span style="background-color: transparent; font-family: Arial;">&nbsp;we look at discipline and how being staunchly focused on one's KPIs can separate you from the rest of the sales pack. </span></span></p> <p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;"><span style="background-color: transparent; font-family: Arial; font-size: 13px;"><br> </span></p> <p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 13px;"><span style="background-color: transparent; font-family: Arial; font-size: 13px;">Our guest this time is </span><a href="http://www.tomhopkins.com/index.shtml?Screen=index"><span style="color: #1155cc; background-color: transparent; font-family: Arial;">Tom Hopkins</span></a><span style="background-color: transparent; font-family: Arial;">. </span></span><span style="background-color: transparent; font-size: 13px; font-family: Arial;">A recognized sales expert, Tom brings pride, credibility, and integrity to the position of sales representative. </span></p> <p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;"><span style="background-color: transparent; font-size: 11pt; font-family: Arial;"> <div>&nbsp;</div> </span></p> <span id="docs-internal-guid-f17b80e6-7fff-c7d3-c5c7-6df193edd515"> <div><span style="background-color: transparent; font-size: 11pt; font-family: Arial;"><br> </span></div> </span></div><a class='btn btn-listen' id='listen-11' href='https://www.buzzsprout.com/70534/765406-how-to-transform-your-company-s-sales-efforts-w-andy-paul' target="_blank"><span class='btn-text'>Listen</span></a></li><li class='recent-episodes-item '><a class='episode-title' href='https://www.buzzsprout.com/70534/765406-how-to-transform-your-company-s-sales-efforts-w-andy-paul' target="_blank" ><strong>Episode 10:</strong> Transforming Your Company’s Sales Efforts</a><div class='resource-meta'><div alt="Podcasts" title="Podcasts" class="kc-icon podcast-icon"></div>Aug 7, 2018 | Canadian Professional Sales Association, Social Media & Tech Series <span class='next-arrow'></span></div><div class='latest-episode-content'><span id="docs-internal-guid-f17b80e6-7fff-c7d3-c5c7-6df193edd515"></span> <p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;"><span style="background-color: transparent; font-size: 11pt; font-family: Arial;">In today’s fast-paced information-driven economy, your first line of sales differentiation from your competitors is you, the sales person.&nbsp;</span><span style="font-family: Arial; font-size: 11pt;">This puts the burden on sellers to educate themselves about the fundamental skills that enable them to build relationships with buyers. Your ability to quickly connect with a buyer, engage their interest, build trust and inspire them to take action can spell the difference between winning or losing.</span></p> <span id="docs-internal-guid-f17b80e6-7fff-c7d3-c5c7-6df193edd515"><br> </span> <p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;"><span style="background-color: transparent; font-size: 11pt; font-family: Arial;">In this CPSA interview we talk about </span><a href="https://www.buzzsprout.com/70534/765406-how-to-transform-your-company-s-sales-efforts-w-andy-paul"><span style="color: #1155cc; background-color: transparent; font-size: 11pt; font-family: Arial;">how companies can transform their sales</span></a><span style="background-color: transparent; font-size: 11pt; font-family: Arial;"> by integrating higher levels of curiosity, responsiveness and value into every step of the sales process.</span></p> <span id="docs-internal-guid-f17b80e6-7fff-c7d3-c5c7-6df193edd515"><br> </span> <p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;"><span style="background-color: transparent; font-size: 11pt; font-family: Arial;">Our guest sales expert is </span><a href="https://www.linkedin.com/in/zerotimeselling/"><span style="color: #1155cc; background-color: transparent; font-size: 11pt; font-family: Arial;">Andy Paul</span></a><span style="background-color: transparent; font-size: 11pt; font-family: Arial;">. New York and San Diego-based Andy is founder of </span><a href="http://thesaleshouse.com/"><span style="color: #1155cc; background-color: transparent; font-size: 11pt; font-family: Arial;">The Sales House</span></a><span style="background-color: transparent; font-size: 11pt; font-family: Arial;">. </span></p> <span id="docs-internal-guid-f17b80e6-7fff-c7d3-c5c7-6df193edd515"> <div><span style="background-color: transparent; font-size: 11pt; font-family: Arial;"><br> </span></div> </span></div><a class='btn btn-listen' id='listen-10' href='https://www.buzzsprout.com/70534/765406-how-to-transform-your-company-s-sales-efforts-w-andy-paul' target="_blank"><span class='btn-text'>Listen</span></a></li><li class='recent-episodes-item '><a class='episode-title' href='https://www.buzzsprout.com/70534/766574-why-discipline-is-essential-to-a-successful-sales-career-w-tom-hopkins' target="_blank" ><strong>Episode 9:</strong> Why Discipline Is Essential to a Successful Sales Career</a><div class='resource-meta'><div alt="Podcasts" title="Podcasts" class="kc-icon podcast-icon"></div>Aug 27, 2018 | Canadian Professional Sales Association, <span class='next-arrow'></span></div><div class='latest-episode-content'><span id="docs-internal-guid-c15db5cd-7fff-4ec5-c8f1-9fc3dcd6c988"></span> <p dir="ltr"><span id="docs-internal-guid-d3e862ee-7fff-6b50-ee4a-1618f091d74d"><span style="background-color: transparent; font-family: Arial; font-size: 13px;">In this CPSA </span><span style="font-size: 13px;"><a href="https://www.buzzsprout.com/70534/766574-why-discipline-is-essential-to-a-successful-sales-career-w-tom-hopkins"><span style="background-color: transparent; font-family: Arial; color: #0070c0;">Sales Hacks interview</span></a><span style="background-color: transparent; font-family: Arial;">, we look at discipline and how being staunchly focused on one's KPIs can separate you from the rest of the sales pack. Our guest today is </span><a href="http://www.tomhopkins.com/index.shtml?Screen=index"><span style="background-color: transparent; font-family: Arial; color: #1155cc;">Tom Hopkins</span></a><span style="background-color: transparent; font-family: Arial;">.</span><span style="background-color: transparent; font-family: Arial;"><br class="kix-line-break"> </span><span style="background-color: transparent; font-family: Arial;"><br class="kix-line-break"> </span><span style="background-color: transparent; font-family: Arial;">A recognized sales expert, Tom brings pride, credibility, and integrity to the position of sales representative. </span></span><span style="background-color: transparent; font-size: 11pt; font-family: Arial;"><br class="kix-line-break"> </span></span></p> <p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;"><span style="background-color: transparent; font-size: 11pt; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; font-family: Arial; color: #000000;"> <div>&nbsp;</div> </span></p></div><a class='btn btn-listen' id='listen-9' href='https://www.buzzsprout.com/70534/766574-why-discipline-is-essential-to-a-successful-sales-career-w-tom-hopkins' target="_blank"><span class='btn-text'>Listen</span></a></li><li class='recent-episodes-item '><a class='episode-title' href='https://www.buzzsprout.com/70534/747181-account-based-sales-and-nurturing-a-sales-funnel-w-leanne-hoagland-smith' target="_blank" ><strong>Episode 8:</strong> Account Based Sales and Nurturing a Sales Funnel </a><div class='resource-meta'><div alt="Podcasts" title="Podcasts" class="kc-icon podcast-icon"></div>Mar 1, 2018 | Canadian Professional Sales Association, Social Media & Tech Series <span class='next-arrow'></span></div><div class='latest-episode-content'><p dir="ltr">An account-based model treats every account like a market of one. Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple stakeholders at the prospective customer’s company. This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. </p> <p dir="ltr">In this episode of the CPSA Sales Hacks show, we will delve into the strategy and activities involved in account-based selling. We’ll discuss how to shape your sales funnel activities to match an account-based selling approach and the ways to close leads at larger companies.</p> <p dir="ltr">Our guest is <a href="https://www.linkedin.com/in/leannehoaglandsmith">Leanne Hoagland-Smith</a>, speaker, sales coach and Chief Results Officer at Advanced Systems. </p> <p dir="ltr"> <div>&nbsp;</div> </p></div><a class='btn btn-listen' id='listen-8' href='https://www.buzzsprout.com/70534/747181-account-based-sales-and-nurturing-a-sales-funnel-w-leanne-hoagland-smith' target="_blank"><span class='btn-text'>Listen</span></a></li><li class='recent-episodes-item nli'><a class='episode-title' href='#' ><strong>Episode 7:</strong> Retail Sales and Lead Generation</a><div class='resource-meta'><div alt="Podcasts" title="Podcasts" class="kc-icon podcast-icon"></div>Feb 23, 2018 | Canadian Professional Sales Association, Social Media & Tech Series <img src="/ResourcePackages/lock_blue.png"></div><div class='latest-episode-content'>In the latest episode of the CPSA Sales Hacks show, we talk with sales and tech expert Bob Phibbs AKA the New York-based 'Retail Doctor' about ways to generate more leads in the Retail sector.</div></li><li class='recent-episodes-item nli'><a class='episode-title' href='#' ><strong>Episode 6:</strong> Trade Shows - Generating Meetings and Building Strong Leads Ahead and During the Event </a><div class='resource-meta'><div alt="Podcasts" title="Podcasts" class="kc-icon podcast-icon"></div>Feb 1, 2018 | Canadian Professional Sales Association, Social Media & Tech Series <img src="/ResourcePackages/lock_blue.png"></div><div class='latest-episode-content'>In the latest episode of the CPSA Sales Hacks show, we talk with sales and tech expert Rhonda Taylor about events and lead generation.</div></li><li class='recent-episodes-item nli'><a class='episode-title' href='#' ><strong>Episode 5:</strong> How to Overcome the Disconnect Between Sales and Marketing</a><div class='resource-meta'><div alt="Podcasts" title="Podcasts" class="kc-icon podcast-icon"></div>Jan 25, 2018 | Canadian Professional Sales Association, Social Media & Tech Series <img src="/ResourcePackages/lock_blue.png"></div><div class='latest-episode-content'>Listen to Jamie Shanks, speaker, sales trainer and author on bridging the sales-marketing divide.</div></li><li class='recent-episodes-item '><a class='episode-title' href='https://www.buzzsprout.com/70534/744214-social-media-strategies-for-growing-leads-w-shane-gibson-part-2-2' target="_blank" ><strong>Episode 4:</strong> Social Media: Strategies for Growing Qualified Leads Part 2</a><div class='resource-meta'><div alt="Podcasts" title="Podcasts" class="kc-icon podcast-icon"></div>Jan 18, 2018 | Canadian Professional Sales Association, Social Media & Tech Series <span class='next-arrow'></span></div><div class='latest-episode-content'>In second part of this special episode of the CPSA Sales Hacks show, we will explore more powerful social selling strategies which can help salespeople better qualify the leads they attract and discover new ways to grow engagement.<br> <br> Our guest expert is Shane Gibson, speaker, sales trainer, influencer, and author on social media marketing, social selling and sales performance.&nbsp;&nbsp;<br> <br> <a href="https://www.cpsa.com/resources/articles/podcast-transcript---sales-hacks---social-media-strategies-for-growing-qualified-leads-part-2"><span style="color: #0070c0;">Read the edited transcription of this episode here</span></a>.&nbsp;</div><a class='btn btn-listen' id='listen-4' href='https://www.buzzsprout.com/70534/744214-social-media-strategies-for-growing-leads-w-shane-gibson-part-2-2' target="_blank"><span class='btn-text'>Listen</span></a></li><li class='recent-episodes-item '><a class='episode-title' href='https://www.buzzsprout.com/70534/743707-social-media-strategies-for-growing-leads-w-shane-gibson-part-1-2' target="_blank" ><strong>Episode 3:</strong> Social Media: Strategies for Growing Qualified Leads Part 1</a><div class='resource-meta'><div alt="Podcasts" title="Podcasts" class="kc-icon podcast-icon"></div>Jan 11, 2018 | Canadian Professional Sales Association, Social Media & Tech Series <span class='next-arrow'></span></div><div class='latest-episode-content'>In this episode of the CPSA Sales Hacks show, we will explore top tips and amazing social selling strategies which can help salespeople better qualify the leads they attract and discover new ways to grow engagement.<br> <br> Our guest expert is Shane Gibson, speaker, sales trainer, influencer, and author on social media marketing, social selling and sales performance.&nbsp;&nbsp;<br> <br> <a href="https://www.cpsa.com/resources/articles/podcast-transcript---sales-hacks---social-media-strategies-for-growing-qualified-leads-part-1"><span style="color: #0070c0;">Read the edited transcription of this episode here</span></a>.&nbsp;</div><a class='btn btn-listen' id='listen-3' href='https://www.buzzsprout.com/70534/743707-social-media-strategies-for-growing-leads-w-shane-gibson-part-1-2' target="_blank"><span class='btn-text'>Listen</span></a></li><li class='recent-episodes-item nli'><a class='episode-title' href='#' ><strong>Episode 2:</strong> How to Develop a Successful LinkedIn Lead Generation Strategy</a><div class='resource-meta'><div alt="Podcasts" title="Podcasts" class="kc-icon podcast-icon"></div>Dec 21, 2017 | Canadian Professional Sales Association, Social Media & Tech Series <img src="/ResourcePackages/lock_blue.png"></div><div class='latest-episode-content'>In the second Sales Hacks episode, we will talk about the best ways to use LinkedIn, the measurable KPIs every salesperson should know.</div></li><li class='recent-episodes-item last '><a class='episode-title' href='https://www.buzzsprout.com/70534/743624-how-to-build-a-sales-funnel-and-harvest-leads-w-mark-hunter' target="_blank" ><strong>Episode 1:</strong> How to Build A Sales Funnel and Harvest Leads</a><div class='resource-meta'><div alt="Podcasts" title="Podcasts" class="kc-icon podcast-icon"></div>Dec 14, 2017 | Canadian Professional Sales Association, Social Media & Tech Series <span class='next-arrow'></span></div><div class='latest-episode-content'>In the first Sales Hacks episode, we will investigate the differences between hunting and farming in sales, and how to develop a sales funnel which feeds off inbound and outbound channels. The guest on this episode is <a href="http://thesaleshunter.com/"><span style="color: #0070c0;">Mark Hunter</span></a>, a prominent sales influencer recognized for his cutting-edge thought leadership, entertaining value and actionable strategies.<br> <br> <p dir="ltr"><a href="https://www.cpsa.com/resources/articles/podcast-transcript---sales-hacks---how-to-build-a-sales-funnel-and-harvest-leads" title="" class="" target=""><span style="color: #0070c0;">Read the full transcription of this CPSA podcast interview here</span></a>.</p></div><a class='btn btn-listen' id='listen-1' href='https://www.buzzsprout.com/70534/743624-how-to-build-a-sales-funnel-and-harvest-leads-w-mark-hunter' target="_blank"><span class='btn-text'>Listen</span></a></li></ul>