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Topics Covered: <a href='/resources/search/?query=Sales Management'>Sales Management</a> | <a href='/resources/search/?query=Podcast'>Podcast</a>
Dec 12, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
In the latest episode guest Paul Dodd discusses the importance of developing an employer brand and attracting the best salespeople. Learn what  an employer brand is and why it matters, what candidates look for in an employer beyond monetary rewards, how important it is to hire salespeople who connect with the employer brand, and when it’s the right time to outsource recruitment efforts to find the best sales candidates.

Read the full transcription of this CPSA podcast interview here.

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