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Topics Covered: <a href='/resources/search/?query=Sales funnel'>Sales funnel</a> | <a href='/resources/search/?query=Podcast'>Podcast</a>
Canadian Professional Sales Association, Social Media & Tech Series

In today’s fast-paced information-driven economy, your first line of sales differentiation from your competitors is you, the sales person. This puts the burden on sellers to educate themselves about the fundamental skills that enable them to build relationships with buyers. Your ability to quickly connect with a buyer, engage their interest, build trust and inspire them to take action can spell the difference between winning or losing.

In this CPSA interview we talk about how companies can transform their sales by integrating higher levels of curiosity, responsiveness and value into every step of the sales process.

Our guest sales expert is Andy Paul. New York and San Diego-based Andy is founder of The Sales House.

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