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Showing Results For: Marketing & Tech
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Strategies for Growing Qualified Leads with Social Media
Canadian Professional Sales Association
One of the most important factors in successfully growing qualified leads through social media is to choose the right channels. Start by unders...
5 Social Media Tips for Sales People
Matthew Cook
Sales people are always struggling to generate leads, to prospect, to learn more about their potential buyers, to make contact, and to establish relat...
INTERVIEW: Recruitment & Talent, “Interview with John Hirth - Hiring Right: Characteristics To Look For When Hiring A Salesperson”
Canadian Professional Sales Association, Social Media & Tech Series
In this CPSA Recruitment and Talent podcast, we’ll talk about “hiring right” and the characteristics to look for when hiring the right salespeople. Ou...
PODCAST TRANSCRIPT: SalesProChat, "Understanding the CPSA's Sales Compensation Report"
Canadian Professional Sales Association, Social Media & Tech Series
Like your non-sales colleagues, your success depends on your performance, but unlike them, so does your compensation. That's why it's so important to ...
How to Make Social Selling a Priority
Canadian Professional Sales Association
There are only so many hours in the day so most people tend to prioritize tasks that produce results right away. For sales professionals, these tasks ...
The Pros and Cons of AI in Sales
Canadian Professional Sales Association
AI led processes have been replacing vast numbers of traditional lower-skilled blue-collar jobs for years. Mechanizing and automating repetitive blue-...
How Chatbots are Changing Sales
Canadian Professional Sales Association
Many professionals are afraid that robots are going to “take over the world” – that tools like chatbots will eliminate jobs, that they spell the inevi...
Redlines and the Importance of Profit Margins in Negotiations
Canadian Professional Sales Association
Sales reps are operating in a market that’s more competitive than ever; where buyers have more power than ever before. Easily accessible information o...
Software Sales - Using a Road-Map to Keep Clients Engaged and Excited
Canadian Professional Sales Association
Your clients and prospects are looking for new solutions that deliver the features they need today with the innovation they will need tomorrow. It’s n...
Should I Hire an Outside Consultancy to Help with Market Research?
Canadian Professional Sales Association
In organizations large and small, sales and marketing teams are seeking out and using research and data. There is a good reason for this – the insight...
Email Sales Trends to Watch This Year
Canadian Professional Sales Association
Email is an essential selling tool for sales pros but, of course, we all know that the stats around effectiveness can be somewhat scary. For example, ...
PODCAST TRANSCRIPT - Social Selling and Tech - Sales, Data and the Role of Machine Learning
Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show we'll discuss the interconnectedness between sales, data and machine learning. Listen in ...
Why Authentic Sales Pros Will Remain Relevant in a World Dominated by AI
Canadian Professional Sales Association
AI is everywhere in sales today. From tools that can take the legwork out of research to those that can give you actionable insights into buyer behavi...
PODCAST TRANSCRIPT - Social Selling and Tech - LinkedIn and What's Working Best Today?
Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show we'll discuss current tactics and top tips to help sales pros get more from LinkedIn. Lis...
PODCAST TRANSCRIPT - Social Selling and Tech - Event and Meeting Tools
Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show, we'll discuss howto use event apps to help you reach new prospects. Our guest this time i...
How to Use Social Media For Customer Acquisition
Canadian Professional Sales Association
Few people could have envisioned just how influential and disruptive social media platforms would become. What looked like a niche technology for teen...
PODCAST TRANSCRIPT - Social Selling and Tech - How Has CASL Impacted Sales in Canada?
Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show, we'll discuss how CASL has changed the ways salespeople operate in Canada. Bill Banham i...
How to Maximize Your Prospecting with Social Media
Canadian Professional Sales Association
If you’ve been wary of using social media for sales, or using it without too much success, this article will explain how you can maximize your prospec...
PODCAST TRANSCRIPT - Social Selling and Tech - Brand and Messaging
Canadian Professional Sales Association
The Importance of Creating and Sharing High-Quality Content In this episode of the CPSA Social Selling and Tech show we'll disc...
Product Review: Flipboard with Andrew Jenkins
Canadian Professional Sales Association
In the first episode of the Tech Product Review podcast series, guest expert Andrew Jenkins chats with host Bill Banham about how sales and marketing ...
PODCAST TRANSCRIPT - Social Selling and Tech - Why Podcasting Should be Part of Your Social Selling Toolkit
Canadian Professional Sales Association
15 percent of people in the US and Canada listen to a podcast at least weekly. That's five times more than those who go to the m...
Sales Trends - Tech to Try in 2018
Canadian Professional Sales Association
In our age of constant disruption, there are always new tools and technologies to learn. In 2017 it was all about Snapchat versus Instagram, AI, and s...
Are Your Salespeople Making These Cringe-Worthy Social Selling Faux Pas?
Canadian Professional Sales Association
We’ve all seen someone shares something strange on social media. Whether it’s that person you knew from high-school, or that guy you met at a party on...
PODCAST TRANSCRIPT - Social Selling and Tech - How Video is Changing the Way We Sell
Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show, we'll discuss how video content helps to increase revenue and ho...
PODCAST TRANSCRIPT - Sales Hacks - How to Develop a Successful LinkedIn Lead Generation Strategy
Canadian Professional Sales Association
In this episode of the CPSA Sales Hacks show, we will talk about the best ways to use LinkedIn, the measurable KPIs every salesperson should know, t...
PODCAST TRANSCRIPT - Social Selling and Tech - How To Get More From Your CRM
Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show, we'll discuss the role of the CRM in ensuring a scalable sales pipeline...
SalesProChat Transcription: Supporting Canada's Innovative Companies of Tomorrow
Canadian Professional Sales Association
In the December SalesProChat episode, Amie Sergas talks with host Bill Banham about Supporting Canada's Innovative Companies of To...
SalesProChat: Supporting Canada's Innovative Companies of Tomorrow
Canadian Professional Sales Association
In the December SalesProChat episode, Amie Sergas talks with host Bill Banham about supporting Canada's next generation of innovat...
PODCAST TRANSCRIPT - Social Selling and Tech - AI and Predictive Sales Forecasting
Canadian Professional Sales Association
Increasing numbers of sales and sales operations teams leverage technology and AI-powered insights to deliver more accurate fo...
SalesProChat: Emotional Intelligence, Engagement and Creating a Culture of High Performance
Canadian Professional Sales Association
In the November SalesProChat episode, Kristen Harcourt talks with host Bill Banham about the role of emotional intelligence in the workplace and when ...
7 Myths of Managing a Sales Team
Canadian Professional Sales Association
When you think if a lawyer, a banker, and a doctor, you probably picture a certain type of person for each. There are stereotypes about every professi...
Social Selling for Beginners: Where to Start
Canadian Professional Sales Association
Everyone in sales is talking about using social media to close deals. Social selling is an established approach to selling that allows salespeople to ...
Improve Your Closing Rate: 5 Sales Emailing Tips
Canadian Professional Sales Association
Email has become ubiquitous – it’s the primary communication channel for business, which also makes it the noisiest. Sales professionals constantly ne...
PODCAST TRANSCRIPT: Social Media & Tech, “Top 10 Sales People on Social In 2017 with Bill Banham”
Canadian Professional Sales Association, Social Media & Tech Series
Bill Banham: Throughout the Social Media and Tech podcast series we’ve spoken about social selling and the importance of connecting with social media ...
How to Improve Prospecting Campaigns with Social Media
Canadian Professional Sales Association
Prospecting has advanced leaps and bounds beyond picking up the phone and placing a cold call to a potential client. The proliferation of social media...
How to Improve Your Sales by Strengthening Your Personal Brand
Canadian Professional Sales Association
It’s a widely known fact that brand preferences sway the decision making of consumers around the world. The greater the brand affinity that you’re abl...
Improving Your LinkedIn Profile to Attract New Leads
Canadian Professional Sales Association
By now, every sales person worth their salt knows that LinkedIn is an important place to be to find and attract new leads. Even if social selling isn’...
Using your Social Media Channels to Engage Prospects
Canadian Professional Sales Association
Using your social media channels to engage your prospects is one of the most important aspects of social selling. You might be on the same networks as...
Follow-up Emails: Things You Should Never Do
Canadian Professional Sales Association
Sales professionals are told from day one to send follow-up emails; however, in today’s world, all professionals get a lot of correspondence. People h...
What are the Best CRMs for Salespeople?
Canadian Professional Sales Association
Are you looking for a new CRM? There are so many options on the market today that it can be difficult to uncover which will be the best for your sales...
How Much Selling Actually Goes into Social Sales?
Canadian Professional Sales Association
Have you ever heard about the used car salesman selling “lemons”? Or maybe the sleazy TV salesperson just trying to make their commission? There are s...
Five Awesome Communication and Conferencing Tools for Sales Teams
Canadian Professional Sales Association
Communication is an important aspect of making a sale, whether it be listening to your prospects’ pain points, communicating your value, negotiating, ...
5 Top Analytics Tools For Salespeople
Canadian Professional Sales Association
Looking for new ways to delve deeper into what motivates your prospects? Want to get the analytics which will support that new sales plan? Need that d...
The Secret to Higher Sales Productivity: Employee Engagement vs. Rewards
Canadian Professional Sales Association
According to DCR Strategies, organizations with higher than average employee engagement experience 27% higher profits, 50% higher sales, 50% customer ...
SalesProChat: The Evolution of Content and its Impact on the Sales Funnel
Canadian Professional Sales Association
In the September 2017 SalesProChat two-part episode, Matthew Gonnering talks with host Bill Banham about types of content and how the content in the s...
10 Powerful Tools for Content Sharing and Distribution
Canadian Professional Sales Association
Today, with the plethora of apps and digital platforms available, customers and prospects expect a seamless sales experience when interacting with a s...
5 Top Account-Based Sales & Marketing Tools
Canadian Professional Sales Association
An account-based sales model treats each account like a market of one. Usually employed in enterprise-level sales companies and within B2B, the increa...
Sales, Artificial Intelligence and E-Commerce Businesses
Canadian Professional Sales Association
According to a recent Forrester report, artificial intelligence (AI) will grow 300% this year alone. Why? Because the top performing sales teams and e...
What Does a Successful LinkedIn Lead Generation Strategy Look Like Anyway?
Canadian Professional Sales Association
Let’s face it, LinkedIn remains the pre-eminent social selling channel because, when done right, it offers the biggest returns for inside B2B salesp...
PODCAST TRANSCRIPT: Recruitment & Talent, “Interview with Kristen Harcourt - Attracting Top Talent: Creating An Amazing Employer Brand”
Canadian Professional Sales Association, Recruitment & Talent Series
Kevin W. Grossman: In this CPSA Recruitment and Talent podcast episode, we'll talk about attracting top talent and how to create an amazing employer b...
INTERVIEW: Social Media & Tech, “Interview with Rob Catalano - Social Media Influencers and How They Can Help You Grow Your Brand”
Canadian Professional Sales Association, Social Media & Tech Series
Bill Banham: The rise of social media created a new kind of authority - influencers. Social media influencers are everywhere, and they are talking abo...
PODCAST: Social Media & Tech, “Interview with Rob Catalano - Social Media Influencers and How They Can Help You Grow Your Brand”
Canadian Professional Sales Association, Social Media & Tech Series
The rise of social media created a new kind of authority - influencers. Social media influencers are everywhere, and they are talking about your brand...
Why Artificial Intelligence (AI) is Shaking Up B2B Sales
Canadian Professional Sales Association
Once merely the stuff of science fiction, today Artificial Intelligence is very much a part of the real world and its prevalence is only set to i...
8 AI Tools Which are Transforming B2B Sales
Canadian Professional Sales Association
Technology has always had a transformative power when it comes to the way that businesses operate. In the late 1800s, the telephone came along and...
Top Tactics for Creating a Viral Marketing Campaign
Canadian Professional Sales Association
A viral marketing campaign is one of the easiest ways for your brand to become wildly popular and successful in a fairly short period.When execute...
How to Sell Authentically with Social Media
Canadian Professional Sales Association
In a time where social media can be automated and scheduled with just a few clicks, it’s easy to forget the power of authenticity and how much it ...
Five Effective Social Selling Tactics
Canadian Professional Sales Association
Are you using social selling but failing to see an impact? If so, you might be confused as to why 90% of top sales pros say they are using social ...
PODCAST TRANSCRIPT: Social Media & Tech, “Jamie Shanks Discusses How to Create a Powerful Online Employer Brand”
Canadian Professional Sales Association, Social Media & Tech Series
Bill Banham: An employer brand is an organisation’s personality and proposition. An employer brand not only helps attract top talent but, when done ri...
INTERVIEW: Social Media & Tech, “Interview with Jamie Jackson - What Is Social Selling and What Tools Should I Use?”
Canadian Professional Sales Association, Social Media & Tech Series
Social selling is everywhere. In fact, connecting and engaging with audiences and prospects through tools such as LinkedIn, Twitter and Facebook has b...
The Canadian Business Groups on LinkedIn You Should Know
Canadian Professional Sales Association
Looking to find the top Canadian groups on LinkedIn which can help to grow your contacts and take your prospecting to the next level? You have c...
Top Canadian Sales-Related Meetup Groups
Canadian Professional Sales Association
Are you a sales-focused professional looking to network with peers and grow your contacts? Meetups can be a great way to connect with pros with si...
AI and the Future of Sales and Customer Satisfaction
Canadian Professional Sales Association
The use of AI in the sales and customer satisfaction process is still in its infancy. The potential for AI and its role in sales and customer servic...
How to Support Your Team to Drive Sales
Canadian Professional Sales Association
Did you know that the most successful sales teams have a 30% higher level of sales support than average? It may appear to be a large margin, but acc...
Generating Big Sales with Content and Social Media Marketing
Canadian Professional Sales Association
Content and social media are like a hammer and nails – you need one to leverage the other. On its own, social media will not drive sales, and, witho...
LinkedIn Leads: Ways to Drive More Engagement
Canadian Professional Sales Association
LinkedIn is the world’s largest professional network making it a gold mine for prospecting and engaging customers. In fact, 50% of B2B buyers use Li...
How to Use Social Media to Persuade in B2B
Canadian Professional Sales Association
Social media has come a long way since MySpace launched back in 2003. What was once a channel solely for teenagers to connect and share music has tr...
PODCAST: SalesProChat, "LinkedIn Sales Navigator and Other Paid Options Part 1"
Canadian Professional Sales Association, Social Media & Tech Series
The free version of LinkedIn provides sales professionals with essential ways to build their professional identity online, stay in touch with colleagu...
The Importance of Personal Branding in Sales
Canadian Professional Sales Association
Today’s top salespeople don’t rely on acting like gatekeepers during the sales process. It is no longer just about qualifying and converting leads whi...
PODCAST TRANSCRIPT: SalesProChat, "LinkedIn Sales Navigator and Other Paid Options Part 2"
Canadian Professional Sales Association, Social Media & Tech Series
Listen to the podcast here. In the second of a two-part June 2017 SalesProChat interview, LinkedIn expert and best selling author Shanna Landolt take...
PODCAST TRANSCRIPT: SalesProChat, "LinkedIn Sales Navigator and Other Paid Options Part 1"
Canadian Professional Sales Association, Social Media & Tech Series
Listen to the podcast here. In this first of a two part June 2017 SalesProChat interview, Shanna Landolt will take us through the pai...
INTERVIEW: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 1"
Canadian Professional Sales Association, Social Media & Tech Series
Bill: As a sales professional you are constantly on the go. In fact only 30% of a sales rep day is actually dedicated to core selling activities. In ...
PODCAST TRANSCRIPT: Leadership, “Interview with Tibor Shanto - Career Lessons and Tips for Salespeople”
Canadian Professional Sales Association, Leadership Series
Tim: Having the right attributes and characteristics are very important for a sales role. Having the experience is also very important. Experience wi...
PODCAST TRANSCRIPT: Leadership, “Interview with Mark Hunter - Career Lessons and Tips for Salespeople”
Canadian Professional Sales Association, Leadership Series
CPSA Leadership Podcast: Mark Hunter Talks About His Career Path And Lessons For New Sales Professionals Mark Hunter is a speaker, sales trainer and...
INTERVIEW: Social Media & Tech, “Interview with Shanna Landolt - Is Paying for LinkedIn Worth It?”
Canadian Professional Sales Association, Social Media & Tech Series
Bill Banham (host): LinkedIn according to many sales leaders is the number one social selling tool. What can a sales person really do with it? One of...
PODCAST TRANSCRIPT: Social Media & Tech, “ How To Become A Social Selling Star with Sarah Zeldman”
Canadian Professional Sales Association, Social Media & Tech Series
Bill Banham: Social Selling is fundamentally important to any sales strategy today. So how can you do it? How can you get it right? How can you becom...
PODCAST TRANSCRIPT: How to Use your Smart-Phone to Increase your Sales & Productivity with Leigh Mitchell
Canadian Professional Sales Association, Social Media & Tech Series
Bill Banham: The last few years have ushered in a tipping point where more consumers now search through mobile devices than desktop. A major reason f...
PODCAST TRANSCRIPT: Social Media & Tech, “Paul Watts Considers if Social Media Connections the Same as Prospects?”
Canadian Professional Sales Association, Social Media & Tech Series
In this episode of the CPSA’s Social Media and Tech podcast series, we are going to consider if social media connections are the same as prospects.&n...
How to Sell to Anti-Social Leads
Canadian Professional Sales Association
Three-quarters of B2B buyers use social media as a part of their purchasing process. That’s a big chunk of the market and a great opportunity fo...
How to Sell with Instagram
Canadian Professional Sales Association
So you’re a business and you’re looking to use the power of social media to help boost your sales. You use your Instagram haphazardly and deep down yo...
5 Sales Enablement Tools Sales Reps Love
Matthew Cook, SalesHub
Sales enablement is an ongoing strategic process that equips your sales people with the knowledge, strategies, processes, and tools they need to incre...
5 Proven Ways to Improve Your Sales Emails
Canadian Professional Sales Association
In theory, writing emails should be the easiest part of your job. You can sit at the comfort of your desk and send out hundreds of messages without ha...
Artificial Intelligence and the Future of B2B Sales
Canadian Professional Sales Association
2016 saw the rise of artificial intelligence (AI) in sales in ways that were predictable, but it also shook up the sales world in a number of new and ...
PODCAST: SalesProChat, "What is Sales Compensation and How Does it Motivate Sales Pros?"
Canadian Professional Sales Association, Social Media & Tech Series
In the April 2017 SalesProChat podcast, we focus on the basics of Sales Compensation, why many organisations struggle to solve the problem of why they...
3 Key Benefits of Inbound Marketing
Canadian Professional Sales Association
While inbound marketing has become a bit of a buzzword over the last few years, not everyone understands just how inbound marketing can benefit a comp...
7 Productivity Tools to Help Grow Your Business
Canadian Professional Sales Association
Maintaining productivity can be one of the more trying aspects of running a business and an efficient sales team, but it’s also one of the most import...
PODCAST: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 2"
Canadian Professional Sales Association, Social Media & Tech Series
Sales professionals are busy people and often on the move. Just 30% of a sales rep’s day is actually dedicated to core selling activities. So ...
November SalesProChat Twitter Chat Recap, "Must-have Prospecting and Learning Tools For Every Salesperson – Part 1"
Canadian Professional Sales Association, Social Media & Tech Series
As a sales professional, you are constantly on the go. In fact, only 30% of a sales rep’s day is actually dedicated to core selling activities. ...
PODCAST TRANSCRIPT: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 2"
Canadian Professional Sales Association, Social Media & Tech Series
Bill: As a sales professional you are constantly on the go. In fact only 30% of a sales rep day is actually dedicated to core selling activities. I...
PODCAST TRANSCRIPT: SalesProChat, "Productivity and Prospecting Tools For Every Salesperson – Part 2"
Canadian Professional Sales Association, Social Media & Tech Series
Bill Banham: As a sales pro, you're constantly on the go. In fact, only 30 percent of a sales rep's day is actually spent dedicated to core selling ...
WEBINAR SERIES RECORDING: Must Have Productivity Tools for Every Salesperson
Canadian Professional Sales Association
As a sales professional, you are constantly on the go. In fact, only 30% of a sales rep’s day is actually dedicated to core selling activiti...
PODCAST: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 1"
Canadian Professional Sales Association, Social Media & Tech Series
As a sales professional, you are constantly on the go. In fact, only 30% of a sales rep’s day is actually dedicated to core selling activities. ...
PODCAST TRANSCRIPT: SalesProChat, "Developing Your Personal Brand to Drive Revenue"
Canadian Professional Sales Association, Social Media & Tech Series
Bill: Welcome to the October 2016 SalesProChat Podcast, brought to you by the CPSA. I'm your host, Bill Banham. This month we're looking at personal b...
Understanding the Difference between Outbound and Inbound Sales
Matthew Cook
The differences between outbound and inbound sales are vast, stark, and worth noting. Compared to one another, they’re like night and day. One is t...
7 Social Media Tips from the Experts
Matthew Cook
Social media doesn’t have to give you anxiety. It’s a vital part of marketing your business, but it shouldn’t be a foreign part. Th...
What Does It Mean to Be a Social Seller?
Matthew Cook
Sales is about relationships, and that is precisely what is at the heart of social selling. A social seller develops relationships as part of the sel...
5 Tips for Becoming a Social Seller
Matthew Cook
Any sales enablement expert will tell you that you need to get involved in social selling today. Data shows that 78.6% of sales professionals who ...
How to Profile a Prospect on LinkedIn
Andrew Jenkins
Our activities online leave a trail of digital breadcrumbs that provide details and insights about us. This free, readily available data can be useful...
Never Commit These 5 Social Selling Sins
RHYS METLER, SALESFORCE SEARCH
Freedom! You’ve finally eliminated scripted and ineffective cold calling from your routine. Now, you get to use selling strategies from the 21st cent...
Sales Enablement Will Give Your Business the Boost in Sales It Needs
Mathew Cook
Every company needs to invest in its sales team. For companies that have implemented inbound marketing, that means providing them with sales enableme...
Why Every Sales Professional Needs Sales Enablement
RHYS METLER, SALESFORCE SEARCH
Sales professionals can be stubborn. They use the same selling strategies for years, and refuse to change their ways. Unfortunately, this can be de...
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Latest Resources
The Decoy Effect
Ben Wise & Darren Chiu, CAPTIVATE
The Pratfall Effect
Ben Wise & Darren Chiu, CAPTIVATE
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Ben Wise & Darren Chiu, CAPTIVATE
Sales Industry Trends and Challenges
Nancy Dewar, CSP, Director of Professional Development, CPSA
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Top Tips to Increase Your Sales Team's Effectiveness
Canadian Professional Sales Association
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Canadian Professional Sales Association
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Canadian Professional Sales Association
Using the 3x3x3 Method to Learn About Your Prospects
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Canadian Professional Sales Association
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Canadian Professional Sales Association
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