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VIDEO: Accredited Partner Webinar: How to Build a Strong Value Proposition to win more Sales
Jul 26, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
You might have the best product or service in the world, but, if you cannot communicate how your product or service will be of value to your potential...
Accredited Partner Resource: How to Create Urgency and Close Faster
Jul 25, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
Does this scenario ring a bell? You have been working closely with a prospect for longer than normal. They are engaged, interested, and yet alw...
CPSA Webinar: How to Connect with Key Decision-Makers
Jul 22, 2022 | Shawn Casemore
Supporting Canadian businesses through 2022’s supply chain challenges
Jun 23, 2022 | Benefits Partner Resource: UPS
As we begin to recover from COVID-19’s impacts on the global economy, inventory shortages and delivery delays continue to negatively affect the supply...
Accredited Partner Resource: Is Your Value Proposition Strong Enough
Jun 20, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
You might have the best product or service in the world, but, if you cannot communicate how your product or service will be of value to your potential...
Objection Handling and Strategies Buyers Use to Cut the Price
May 17, 2022 | Canadian Professional Sales Association
Price objections are often the stumbling block of negotiations. Savvy buyers want to secure the best possible deal and know that the nearer a deal is ...
VIDEO: Accredited Partner Webinar: Doing More with Less- Managing Sales Activities with Limited Time and Resources
Apr 21, 2022 | C3B Groupe Conseil
Let’s be honest, even before COVID-19, our time and resources were limited. But back-to-back meetings, a smaller available workforce and logistical pr...
How to Establish Rapid Rapport with Prospects (especially online)
Apr 19, 2022 | Shawn Casemore, CPSA
Whether you are new to sales, or a seasoned veteran, the ability to establish rapid rapport with prospects is the most important skill to closing more...
Develop Your Skill Set: Top Skills That Will Increase Your Sales Performance
Apr 4, 2022 | Canadian Professional Sales Association
Achieving your sales quota is no easy feat. We all know that it takes a great deal of hard work, long hours and dedication. It can become disheartenin...
VIDEO: Panel Webinar: Reshaping Sales - Closing the Gap and Empowering Women
Mar 8, 2022 | Canadian Professional Sales Association
According to a 2019 LinkedIn report, women represent 39% of the workforce in sales. This percentage has only increased by 3% over the past decade. No...
The Top 4 Results of Poor Staff Onboarding
Feb 15, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
Your sales onboarding process has a huge impact on the efficiency of your newly hired sales representatives. A proper and well-structured onboard...
Going that Extra Mile - Sales and Tailoring Solutions
Feb 11, 2022 | Canadian Professional Sales Association
Throughout the buying journey new questions will arise and different opportunities will present themselves to demonstrate your expertise and...
VIDEO: The Winning Sales Playbook for Sales Leaders
Jan 20, 2022 | Mark Cox, In the Funnel
Top-performing sales professionals cannot succeed if the company’s sales plan is flawed. Without question, the capabilities of your sales team are cri...
The Importance of Building Rapport in a Collaborative Business Relationship
Jan 14, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
This article, authored by CPSA Accredited Partner, Change Connect will help you understand why rapport building is the base of a harmonious and u...
VIDEO: Thriving through Change: The Future of Sales
Jan 14, 2022 | David Jeffrey, Salesforce
Between COVID-19 and major disruptions in Supply chains globally, B2B buying behavior has grown more unpredictable than ever before. Changes to trends...
VIDEO: Copywriting Secrets Every Sales Professional Should Know, Steve Slaunwhite
Jan 14, 2022 | Steve Slaunwhite
As a sales professional, you need to write as persuasively as you talk and present. Those who can craft highly effective prospecting emails, call scri...
3 Steps to Build Trusting Business Relationships in 2022
Jan 6, 2022 | Emeline Gleitz, Prima Ressource
This article from CPSA Accredited Partner, Prima Ressource, will provide you with 3 surefire ways to help you build and nutrure trusting business rela...
How AI is Opening New Routes to Market
Jan 5, 2022 | Canadian Professional Sales Association
What’s your product’s route to market? We’re guessing that for many sales managers, your route to market is something that you’ve taken as a given fo...
CPSA Webinar Recording: Can't Deliver Handling Supply Shortages & Maintaining Relationships
Nov 12, 2021 | Canadian Professional Sales Association
Why Relationships Matter - The Importance of Nurturing Relationships
Oct 23, 2021 | Canadian Professional Sales Association
If you’re in sales, one might think that you’re in the business of a specific product or service. But in reality, you’re in the business of people. ...
VIDEO: Turning data into actionable insights to supercharge sales
Oct 22, 2021 | Asad Zaman, Shannon Millar Hopkins, Navin Persaud
Amidst the global pandemic, organizations have pivoted to a new way of buying and selling from each other where digital, remote selling has become the...
CPSA Webinar: Writing Sales Emails During Sensitive Times
Sep 9, 2021 | Canadian Professional Sales Association
How to Attract and Retain your Best Sales Talent | October 26th at 1:30PM
Aug 31, 2021 | CPSA Sales Success Summit
Change Connect conducted a survey with over a hundred sales managers this summer; they’ve indicated that hiring the right people is the second bi...
CPSA Virtual Workshop Resources: Virtual Sales Strategies for High ROI
Aug 11, 2021 | Shane Gibson
Virtual Sales Meetings module: https://www.enterprisesalesacademy.com/courses/virtual-sales-meetingsIf you would like access to the course for fr...
CPSA Webinar: Virtual Sales Strategies for High ROI
Aug 9, 2021 | Canadian Professional Sales Association
What is Predictive Sales Analytics and How Can it Help My Sales Team?
Aug 8, 2021 | Canadian Professional Sales Association
The flood of big data into business has brought new ways for sales and marketing teams to collaborate and add value to each other’s work. Pre...
CPSA Accredited Partner Webinar: The Impact of the New Economy on Selling
Jul 21, 2021 | Canadian Professional Sales Association
CPSA Webinar: Using Questioning and Listening skills to uncover your Customer’s real Needs
Jun 24, 2021 | Canadian Professional Sales Association
Building Lasting Rapport Online- Nurturing Genuine Relationships
Apr 2, 2021 | Sandro Verrelli CSL, President & CEO, CPSA
Building lasting rapport with your prospects and customers is a crucial step in achieving sales success but as we enter unprecedented times during th...
Member Insights Report 3: How Canadian Businesses Are Coping Under COVID-19
Mar 26, 2021 | Canadian Professional Sales Association
This report is the third in a series of reports meant to shine line on the state of the sales industry during the pandemic. In February, the CPSA con...
CPSA Panel Webinar: The Impact of COVID-19 on the Insurance Industry
Mar 9, 2021 | Canadian Professional Sales Association
CPSA Webinar: Future Proof Your Sales Team -The New Virtual Sales Competency Map
Feb 23, 2021 | Canadian Professional Sales Association
Managing Enterprise-Level Accounts to Grow your Business
Feb 1, 2021 | Canadian Professional Sales Association
With many organizations facing budget constraints and less willingness to invest in new products and services in the face of the COVID-19 pandemic, ac...
Virtual Training Session: Navigate Collaborative Negotiations
Jan 22, 2021 | Canadian Professional Sales Association
Objections are an inevitable part of the negotiation process. In sales or in any negotiation, learning to first understand, and then handle objections...
Sales Success Playbook
Jan 8, 2021 | Canadian Professional Sales Association
The business world continues to advance. Consumers change. Economic stability fluctuates. New competitors emerge. Responding to change is never easy, ...
CPSA Webinar: How to inspire confidence and motivation during times of uncertainty
Nov 3, 2020 | Canadian Professional Sales Association
CPSA Accredited Partner Webinar: Road Warriors to Tech Titans – How to Confidently Sell Virtually
Nov 3, 2020 | Canadian Professional Sales Association
This interactive webinar will be focused on the changes needed to turn your sales team of Road Warriors into Tech Titans who are effectively selling v...
CPSA Roundtable Webinar: Coming Out Strong in a Post COVID-19 Economy
Sep 3, 2020 | Canadian Professional Sales Association
As the Canadian economy begins to adjust to the new normal, it is more important than ever for organizations to have strong sales leadership. Orga...
Member Insights Report 2: How Canadian Businesses Are Coping Under COVID-19
Aug 31, 2020 | Canadian Professional Sales Association
This report is the second in a series of reports meant to shine line on the state of the sales industry during the pandemic. In mid-June, the CPSA co...
Member Insights Report 1: How Canadian Businesses Are Coping Under COVID-19
May 28, 2020 | Canadian Professional Sales Association
The CPSA recently conducted a survey among its members to gain insight on how the pandemic has affected day-to-day sales activities and to identify ho...
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Latest Resources
VIDEO: Accredited Partner Webinar: How to Build a Strong Value Proposition to win more Sales
Jul 26, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
Accredited Partner Resource: How to Create Urgency and Close Faster
Jul 25, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
CPSA Webinar: How to Connect with Key Decision-Makers
Jul 22, 2022 | Shawn Casemore
Supporting Canadian businesses through 2022’s supply chain challenges
Jun 23, 2022 | Benefits Partner Resource: UPS
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Top Tips to Increase Your Sales Team's Effectiveness
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Key Findings from the CPSA Compensation Reports
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5 Characteristics of Successful Salespeople
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