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CPSA Virtual Training Session: Fueling Your Sales Funnel
Canadian Professional Sales Association
In today’s competitive marketplace, successful salespeople need to be developing new business through careful planning and organization. This...
Creating and Developing the Sales Funnel
Canadian Professional Sales Association,
In this episode of the Sales Hacks show, we look at what goes into creating a sales funnel. Our guest expert is Tibor Shanto, Toronto-based sales e...
Account Based Sales and Nurturing a Sales Funnel
Canadian Professional Sales Association, Social Media & Tech Series
An account-based model treats every account like a market of one. Instead of one salesperson targeting a single contact within a company, an entire te...
Channel Strategy And Creating A Sales Funnel
Canadian Professional Sales Association
The days when a sales team could work with their marketing departments to build lists, send out mass email campaigns, rely on chance meetings at trade...
PODCAST TRANSCRIPT - Sales Hacks - How to Build A Sales Funnel and Harvest Leads
Canadian Professional Sales Association
In the first episode of the new CPSA Sales Hacks podcast series, we will investigate the differences between hunting and farming in sales, when e...
How to Build A Sales Funnel and Harvest Leads
Canadian Professional Sales Association, Social Media & Tech Series
In the first Sales Hacks episode, we will investigate the differences between hunting and farming in sales, and how to develop a sales funnel which fe...
Fill Your Sales Funnel with the Most Likely Opportunities
Canadian Professional Sales Association
When a gardener plants a garden, they dig out the grass and weeds to make room for the flowers and shrubs, they choose plants that look healthy and gr...
SalesProChat: The Evolution of Content and its Impact on the Sales Funnel
Canadian Professional Sales Association
In the September 2017 SalesProChat two-part episode, Matthew Gonnering talks with host Bill Banham about types of content and how the content in the s...
The 5 Best Ways to Nurture your Sales Funnel
Canadian Professional Sales Association
Is your company’s sales funnel drawing potential customers all the way through to successful sales? Or are you struggling to channel the strongest l...
Connecting the Dots: How To Build a Multi-Channel Sales Funnel with Leanne Hoagland-Smith
Canadian Professional Sales Association, Sales Strategy Series
The modern sales funnel is big and it includes numerous sales channels. At the top of today’s multi-channel funnel sits not just calling, events and r...
2 Best Practices To Strengthen Your Sales Funnel
Alen Mayer
The best practices for keeping a robust and active sales funnel have been discussed by every sales leader from Dale Carnegie to Zig Ziglar. Many of th...
What the Problems in Your Sales Funnel Reveal
S. Anthony Iannarino
You can find sales problems by looking into your funnel (or pipeline, if you prefer). Top of the Funnel Top of the funnel problems are easy to identi...
Transforming Your Company’s Sales Efforts
Canadian Professional Sales Association, Social Media & Tech Series
In today’s fast-paced information-driven economy, your first line of sales differentiation from your competitors is you, the sales person. This ...
SalesProChat Transcription: Supporting Canada's Innovative Companies of Tomorrow
Canadian Professional Sales Association
In the December SalesProChat episode, Amie Sergas talks with host Bill Banham about Supporting Canada's Innovative Companies of To...
SalesProChat: Supporting Canada's Innovative Companies of Tomorrow
Canadian Professional Sales Association
In the December SalesProChat episode, Amie Sergas talks with host Bill Banham about supporting Canada's next generation of innovat...
SalesProChat: Emotional Intelligence, Engagement and Creating a Culture of High Performance
Canadian Professional Sales Association
In the November SalesProChat episode, Kristen Harcourt talks with host Bill Banham about the role of emotional intelligence in the workplace and when ...
Time Saving Hacks for Sales Professionals
Canadian Professional Sales Association
There’s just not enough hours in the day, right? For sales professionals, working long hours is just part of life if you want to make quota. But there...
Choosing the Right CRM For Your Sales Team
Canadian Professional Sales Association
Ensuring you have the right CRM for your sales team is a big component of sales success. You need something that will have all the features to meet yo...
Company Brand: Reputation and Recruiting Top Sales Talent
Canadian Professional Sales Association
Did you know that 69% of job seekers wouldn’t take a job with a company with a bad reputation even if they were unemployed? Sounds far fetched but a...
Get Superior Sales Prospects
Lori Richardson
If you are in sales there is likely someone on your heels wondering when you will close some business. If you are new, they are looking at you to get ...
Sales Hack #6: Click Funnels / Unbounce
Shane Gibson
What is it? Click Funnels and Unbounce are two tools I am familiar with. There are many others but I can with confidence endorse these two. Click Funn...
Terminating Telephone Terror
Wendy Weiss
What can strike terror into the heart of even the most successful sales professional or entrepreneur? What can crush self-confidence, destroy self-es...
Pipeline Reviews: Asking Tough Questions to Close More Business
Colleen Francis
Music teaches us valuable lessons we can apply to a sales organization. An accomplished musician will tell you that one of the most important skills ...
Sales Management Challenge: What Do You Do When Your Assigned Sales Quota Is Not Achievable?
Lee Salz
Ever wish you could brainstorm with your sales management peers on how to solve tough problems? Here’s your chance. Below you'll find a ch...
Going Nowhere Fast: Dealing with Prospects Who Won’t Budge
The Canadian Professional Sales Association
You have done your work. Your sales presentation has been persuasive, and you hit on all the points that would bring high value to your prospective c...
Will your ship come in?
Colleen Francis
When I am working with private coaching clients I note that ninety-nine times out of a hundred, a lack of consistent revenues is caused by a lack of ...
Manage the Pipeline
Rick Johnson
Pipeline Management is fundamentally, a time management problem. It begins with answering the following questions. - Are there alternatives to a sale...
Objectively Re-Assessing Your Current Opportunities
Jonathan Farrington
There are two escalating pressures in to-day's marketplace that are creating a need for a more disciplined approach towards sales opportunities: &bu...
Fill Your Pipeline by Refining Your Referral Requests
Kendra Lee
Lately I've heard a lot of people talking about how to get referrals. No doubt about it, they're one of the quickest ways to fill your pipeline. The...
WEBINAR - Your Unstoppable Sales Team: Elevate Performance, Win More Business and Retain Top Performers
Shawn Casemore
Why are companies like Salesforce, Whirlpool, and Cintas repeatedly recognized for their top sales performance? What are they doing that sets them apa...
Strategies for Growing Qualified Leads with Social Media
Canadian Professional Sales Association
One of the most important factors in successfully growing qualified leads through social media is to choose the right channels. Start by unders...
5 Social Media Tips for Sales People
Matthew Cook
Sales people are always struggling to generate leads, to prospect, to learn more about their potential buyers, to make contact, and to establish relat...
How AI is Opening New Routes to Market
Canadian Professional Sales Association
What’s your product’s route to market? We’re guessing that for many sales managers, your route to market is something that you’ve taken as a given fo...
What is Predictive Sales Analytics and How Can it Help My Sales Team?
Canadian Professional Sales Association
The flood of big data into business has brought new ways for sales and marketing teams to collaborate and add value to each other’s work. Pre...
Virtual Training Session: The Consultative Selling Approach
Canadian Professional Sales Association
Do you have the right solution for your client, but don’t know how to move them along your sales funnel? Professionals that can steer conversati...
What's Hot in Sales Technology?
Canadian Professional Sales Association
Today, sales technology plays a critical role in closing deals. In fact, LinkedIn’s the State of Sales Report found 97% of sales professionals r...
Top Sales Pitching Tech in 2019
Canadian Professional Sales Association
The impact of technology on modern sales is so significant that it touches every part of the sales funnel. The sales presentation is no exception. Do ...
Components of a Winning Lead Follow Up System
Canadian Professional Sales Association
Did you know that as many as 50% of inbound leads are never contacted by a salesperson? And even for those that do receive a follow up the outlook is...
CPSA Webinar Recording - How to Use Social Selling to Influence your Pipeline
Canadian Professional Sales Association
Watch this webinar with Social Selling Expert, Andrew Jenkins to learn: Key tactics and tools to help you better engage with prospects in ...
How AI is Impacting Sales Presentations
Canadian Professional Sales Association
The impact of artificial intelligence on modern sales is so significant that it is impacting every part of the sales funnel. The actual sales present...
Breaking the B2B Barrier: How to Begin Real Dialogue with Prospects
Canadian Professional Sales Association
Sales used to be a very different profession. It involved cold calling, uncertain data protection laws, controlled branding efforts, slow medi...
Why Your Team Would Benefit From a Lead Nurturing System
Canadian Professional Sales Association
Lead nurturing is all about building touch points and relationships with individuals who are not currently ready to buy but could lead to a conversion...
Are Your Salespeople Aligned with Your Company's Brand Values?
Canadian Professional Sales Association
Brands are the difference between a product that people like and a product that people love. They create a community, a feeling, and a behaviour. They...
How to Use Multiple Communication Channels to Keep Your Brand Front of Mind
Canadian Professional Sales Association
Consumers and businesses are bombarded with advertisements and sales inquiries. As a result, people have become good at tuning out marketing messages ...
What's So Special About the Courses Offered by CPSA?
Canadian Professional Sales Association
CPSA offers sales training courses to both new salespeople and seasoned pros with years of experience in the field. What’s so special about the course...
The Role of Business Development vs Sales
Canadian Professional Sales Association
Many people, outside of business development and sales, often consider that these roles are synonymous; just different ways of describing the same thi...
PODCAST TRANSCRIPT - Social Selling and Tech - LinkedIn and What's Working Best Today?
Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show we'll discuss current tactics and top tips to help sales pros get more from LinkedIn. Lis...
Five Top Tips to Improve Your Sales Planning
Canadian Professional Sales Association
As Benjamin Franklin once said “by failing to prepare, you are preparing to fail”. Planning is a critical part of business success. Today, businesses ...
How to Use Social Media For Customer Acquisition
Canadian Professional Sales Association
Few people could have envisioned just how influential and disruptive social media platforms would become. What looked like a niche technology for teen...
PODCAST TRANSCRIPT - Sales Hacks - How to Overcome the Disconnect Between Sales and Marketing
Canadian Professional Sales Association
In this episode of the CPSA Sales Hacks show, we will discuss why there has historically been a disconnect between the Sales department and the Ma...
PODCAST TRANSCRIPT - Social Selling and Tech - How Video is Changing the Way We Sell
Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show, we'll discuss how video content helps to increase revenue and ho...
PODCAST TRANSCRIPT - Sales Recruitment and Talent - How to Get Through the Screening Process When Applying to a Sales Role in a Large Organisation
Canadian Professional Sales Association
In the latest episode of the CPSA Recruitment and Talent podcast we'll discuss the importance of the screening process for salespeople in l...
PODCAST TRANSCRIPT - Social Selling and Tech - How To Get More From Your CRM
Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show, we'll discuss the role of the CRM in ensuring a scalable sales pipeline...
PODCAST TRANSCRIPT - Sales Hacks - Killer Lead Generation Strategies For Sales Pros
Canadian Professional Sales Association
In this episode of the CPSA Sales show will consider top strategies and tactics to generate leads for SMBs. Our guest is Patti Pokorchak, Sales...
3 Key Ways to Get Past the Gatekeeper and Close the Sale!
Canadian Professional Sales Association
There are many theories and models how to optimize your sales funnel, score your prospects so that they can be passed to sales when they are “sales re...
How to Get Through Year One of a Sales Career with the Tools Needed to Succeed Part One
Canadian Professional Sales Association
Your first year in your sales career is crucial. If you can come through your first twelve months with tried-and-tested technical and personal skills ...
How to Motivate Your Sales Team Without Building Negative Competition
Canadian Professional Sales Association
Sales is a uniquely meritocratic career and competition among sales staff; with commissions, bonuses and other ‘carrots’, acting as great motivators. ...
How Much Selling Actually Goes into Social Sales?
Canadian Professional Sales Association
Have you ever heard about the used car salesman selling “lemons”? Or maybe the sleazy TV salesperson just trying to make their commission? There are s...
5 Top Account-Based Sales & Marketing Tools
Canadian Professional Sales Association
An account-based sales model treats each account like a market of one. Usually employed in enterprise-level sales companies and within B2B, the increa...
Episode 3: How to Effectively Manage Your Leads with Rhonda Taylor
Canadian Professional Sales Association
Today's salespeople have more channels available to them to identify and engage with new audiences and customers than ever before. When done right, so...
PODCAST TRANSCRIPT: Sales Strategy, “How to Effectively Manage Your Leads with Rhonda Taylor”
Canadian Professional Sales Association, Sales Strategy Series
Listen to the podcast here.Bill Banham: Today's salespeople have more channels available to them to identify and engage with new audiences and custome...
What Does a Successful LinkedIn Lead Generation Strategy Look Like Anyway?
Canadian Professional Sales Association
Let’s face it, LinkedIn remains the pre-eminent social selling channel because, when done right, it offers the biggest returns for inside B2B salesp...
VIDEO: Accredited Partner Webinar: How to land record breaking sales in 2022 with Prima Ressource
Frederic Lucas, Prima Ressource
Landing new clients is just one part of the equation when it comes to making the number. As you continue to build your funnel, you'll also want to lev...
VIDEO: The Winning Sales Playbook for Sales Leaders
Mark Cox, In the Funnel
Top-performing sales professionals cannot succeed if the company’s sales plan is flawed. Without question, the capabilities of your sales team are cri...
VIDEO: Thriving through Change: The Future of Sales
David Jeffrey, Salesforce
Between COVID-19 and major disruptions in Supply chains globally, B2B buying behavior has grown more unpredictable than ever before. Changes to trends...
VIDEO: The Sales Playbook to Maximize Growth in the Next Normal
Mark Cox, In the Funnel
Selling well matters. 39% of the time, a B2B purchasing decision favors the company that sold better versus the company that had the best price, quali...
3 Steps to Build Trusting Business Relationships in 2022
Emeline Gleitz, Prima Ressource
This article from CPSA Accredited Partner, Prima Ressource, will provide you with 3 surefire ways to help you build and nutrure trusting business rela...
CPSA Webinar: Inspect, Assess, and Coach to Win Bigger Deals
Canadian Professional Sales Association
Competition for new business has never been more intense. Despite lots of traditional sales training, most Sales Leaders have no plan or process to I...
CPSA Virtual Training Session: Finding Ideal Clients
Canadian Professional Sales Association
Understanding who your ideal clients are is crucial to prospecting success. Identifying who your ideal profitable clients are allows you to strategi...
Sales Tech Insights: Signed. Sealed. Delivered! Part 2
Canadian Professional Sales Association
This guest post is published in support of a recent CPSA podcast interview with Jaakko Paalanen CSO at Leadfeeder. Listen to the interview and re...
Sales Tech Insights: Signed. Sealed. Delivered! Part 1
Canadian Professional Sales Association
This guest post is published in support of a recent interview CPSA did with Jaakko Paalanen CSO at Leadfeeder. Leadfeeder is a clever web app that inc...
PODCAST TRANSCRIPT - SalesProTips - How Employee Advocacy Can Grow Your Brand
Canadian Professional Sales Association
There's an untapped resource out there which more sales leaders and frontline pros need to know about. By utilizing the best empl...
PODCAST TRANSCRIPT - Sales Recruitment and Talent - Succession Planning For SMBs. What to do When Your Top Sales People Move On
Canadian Professional Sales Association
In this episode of the CPSA Recruitment and Talent podcast we'll discuss the importance of developing leaders and bringing through the nex...
Social Selling Techniques That Will Generate More Leads
Canadian Professional Sales Association
Social networks have evolved beyond platforms to connect with friends and family. They are now tools for commerce, media, and selling. However, with s...
PODCAST TRANSCRIPT - Social Selling and Tech - Brand and Messaging
Canadian Professional Sales Association
The Importance of Creating and Sharing High-Quality Content In this episode of the CPSA Social Selling and Tech show we'll disc...
Brand and Messaging - Creating and Sharing Engaging Content
Canadian Professional Sales Association,
In this episode of the CPSA Social Selling and Tech show we'll discuss the types of content that are used at different stages in the sales and marke...
CPSA Accredited Partner Webinar Recording: Make Storytelling Part of your Sales Process
Christi Scarrow, Lighthouse9
In today's world, where attention spans are short and competition is fierce, storytelling has become an essential tool for sales professionals who wan...
CPSA Accredited Partner Webinar Recording: Growing Sales During Economic Downturns
Earl Robertson, QUOTA International
This webinar explores the current market situation and strategies and tactics to increase territory revenues in spite of current adversities. We ...
The Basics of Client Management
Written By: Chris Penner, Jelly Academy
When it comes to managing clients, there are a few key things to have in your toolbelt. These tools apply to managing clients in a variet...
Webinaire: Mettez tout en place pour réussir vos négociations !
Christine Bergeron, MBA, Adm.A, CQPA, CSL
Des négociations efficaces ne commencent pas juste avant de conclure l'affaire. Ils commencent dès la première rencontre. Ce webi...
Webinar: Close More Business in a Down Economy
Shawn Casemore, CPSA
Are you finding it difficult to close new business? Struggling to create some predictability in your sales revenue, riding a rollercoaster of peaks an...
10 Rules of Social Media Engagement From a Sales Perspective
Written By: Sydney Vardja, Jelly Academy
Author and facilitator of Jelly Academy’s B2B Sales Specialist course, Shane Gibson, co-wrote a book called Sociable in 2009. The book focused on how ...
Good Questioning Skills
Canadian Professional Sales Association
Are you asking your clients the right questions? Great questioning skills combined with good intent ensures you develop a positive and long lasting cl...
VIDEO: Nail Your Next Presentation: In-person or online
Joseph Spitale - Nail It Public Speaking
It’s a challenge to understand appropriate and effective ways of communicating in online sales meetings while some have returned to the office, ...
5 Questions to Get Prospects to Take Action (And Keep the Sales Cycle Going)
Jim Domanski
Not all tele-sales calls end with a sale. Depending on your product, the market, and the price your sales call might have a longer sales cycle. But ...
VIDEO:Accredited Partner Virtual Workshop: Prospecting: Get it done! with Teneo Results
Lisa Leitch, Teneo Results
Filling your pipeline always takes grit. As we prepare for 2023, this will be no exception! Learn how to do this in a productive, motivating and even ...
Action Oriented Sales: 5 Strategies to Unleash a Growth Mindset
Shawn Casemore, CPSA
Are you repeatedly missing sales opportunities and losing prospects to action-oriented sales teams? Or, as a motivated salesperson, do you strugg...
5 C QUESTIONING TECHNIQUE
Canadian Professional Sales Association
This questioning tool will help you to develop a series of 5C Questions, so you can have a deeper consultative conversation with a key account.DOWNLOA...
Which sales call questions will lead to the best sales opportunities?
The Canadian Professional Sales Association
Much in the sales process is about timing. You need to get ahold of prospects at the right time of year before they’ve spent their budgets, but also ...
VIDEO: Accredited Partner Webinar: How to Design a Sales Compensation Plan that Works!
Frederic Lucas, Prima Ressource
Sales compensation is a topic that can create some real headaches for leaders trying to grow their business. Most plans are complex, not understandabl...
VIDEO: Give, Get, Gain with Teneo Results- Is your Sales Team Comfortable Discussing Money?
Lisa Leitch, Teneo Results
Watch this Give, Get, Gain session on focused on, "Becoming Comfortable Discussing Money" Give: Give your insights on how you and your sale...
7 Questions to Improve Your Sales Strategy
The Canadian Professional Sales Association
Developing an effective sales process is always a difficult task. Without an efficiently functioning course of development, no amount of effort will ...
VIDEO: Accredited Partner Webinar: How to Build a Strong Value Proposition to win more Sales
Agnes Lan, P.Eng., MBA, Change Connect
You might have the best product or service in the world, but, if you cannot communicate how your product or service will be of value to your potential...
Accredited Partner Resource: How to Create Urgency and Close Faster
Agnes Lan, P.Eng., MBA, Change Connect
Does this scenario ring a bell? You have been working closely with a prospect for longer than normal. They are engaged, interested, and yet alw...
CPSA Webinar Recording: How to Connect with Key Decision-Makers
Shawn Casemore
It has never been more challenging to connect with key decision-makers with new factors such as working from home, limits to in-office visitors, and a...
The Sales Compensation Guide
Canadian Professional Sales Association
A well-designed compensation plan can take your team to the next level, but there’s a lot to consider. We’ve compiled all the necessary information ab...
Supporting Canadian businesses through 2022’s supply chain challenges
Benefits Partner Resource: UPS
As we begin to recover from COVID-19’s impacts on the global economy, inventory shortages and delivery delays continue to negatively affect the supply...
Accredited Partner Resource: Is Your Value Proposition Strong Enough
Agnes Lan, P.Eng., MBA, Change Connect
You might have the best product or service in the world, but, if you cannot communicate how your product or service will be of value to your potential...
Objection Handling and Strategies Buyers Use to Cut the Price
Canadian Professional Sales Association
Price objections are often the stumbling block of negotiations. Savvy buyers want to secure the best possible deal and know that the nearer a deal is ...
VIDEO: Accredited Partner Webinar: Doing More with Less- Managing Sales Activities with Limited Time and Resources
C3B Groupe Conseil
Let’s be honest, even before COVID-19, our time and resources were limited. But back-to-back meetings, a smaller available workforce and logistical pr...
How to Establish Rapid Rapport with Prospects (especially online)
Shawn Casemore, CPSA
Whether you are new to sales, or a seasoned veteran, the ability to establish rapid rapport with prospects is the most important skill to closing more...
Develop Your Skill Set: Top Skills That Will Increase Your Sales Performance
Canadian Professional Sales Association
Achieving your sales quota is no easy feat. We all know that it takes a great deal of hard work, long hours and dedication. It can become disheartenin...
VIDEO: CPSA Mini Mastery Course: Get Confident Being Consultative
Canadian Professional Sales Association
Do you feel confident that you know the root cause of your customer’s problems? Do you know what their current state is, what their desired state is, ...
VIDEO: Panel Webinar: Reshaping Sales - Closing the Gap and Empowering Women
Canadian Professional Sales Association
According to a 2019 LinkedIn report, women represent 39% of the workforce in sales. This percentage has only increased by 3% over the past decade. No...
The Top 4 Results of Poor Staff Onboarding
Agnes Lan, P.Eng., MBA, Change Connect
Your sales onboarding process has a huge impact on the efficiency of your newly hired sales representatives. A proper and well-structured onboard...
Going that Extra Mile - Sales and Tailoring Solutions
Canadian Professional Sales Association
Throughout the buying journey new questions will arise and different opportunities will present themselves to demonstrate your expertise and...
The Importance of Building Rapport in a Collaborative Business Relationship
Agnes Lan, P.Eng., MBA, Change Connect
This article, authored by CPSA Accredited Partner, Change Connect will help you understand why rapport building is the base of a harmonious and u...
VIDEO: Copywriting Secrets Every Sales Professional Should Know, Steve Slaunwhite
Steve Slaunwhite
As a sales professional, you need to write as persuasively as you talk and present. Those who can craft highly effective prospecting emails, call scri...
VIDEO: Redefining Sales 4 States of Consultative Sales in a Hybrid Selling World
Lisa Leitch, Teneo Results
Today’s buyers have little time for sales professionals in a hybrid selling world of Face-to-Face and virtual. How does a sales leader and their team ...
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Latest Resources
WEBINAR - Your Unstoppable Sales Team: Elevate Performance, Win More Business and Retain Top Performers
Shawn Casemore
CPSA Accredited Partner Webinar Recording: Make Storytelling Part of your Sales Process
Christi Scarrow, Lighthouse9
CPSA Accredited Partner Webinar Recording: Growing Sales During Economic Downturns
Earl Robertson, QUOTA International
The Basics of Client Management
Written By: Chris Penner, Jelly Academy
Most Popular
Top Tips to Increase Your Sales Team's Effectiveness
Canadian Professional Sales Association
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Canadian Professional Sales Association
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Canadian Professional Sales Association
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Canadian Professional Sales Association
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The Difference Between Loyalty and Retention
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Key Follow-Up Strategies to Keep your Prospect Engaged
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Must-Have Prospecting Tools for Every Sales Person
Canadian Professional Sales Association
5 Ways You Can Benefit from Sales Training
Canadian Professional Sales Association
Do Your Research
Canadian Professional Sales Association
Good Questioning Skills
Canadian Professional Sales Association
Sales Value Quantification
Canadian Professional Sales Association
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