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[INFOGRAPHIC] 6 Ways to Personalize YOUR Pitch with Social Selling
Nov 12, 2019 | Sandler Training
Every time you identify, contact, or network with connections online, you're employing a social selling strategy. Social Media and online marketing ha...
The Five Most Common Social Selling Mistakes
Sep 2, 2019 | Canadian Professional Sales Association
Social selling is an important strategy for the modern sales professional. A LinkedIn case study showed that “engaged social sellers gener...
Robots v Humans: Social Selling Strategy in 2020
Jul 3, 2019 | Canadian Professional Sales Association
Once considered a new frontier in sales, today social selling is firmly part of the sales landscape. 78% of social sellers outsell sales pros who don...
Social Selling and Authenticity
Nov 5, 2018 | Canadian Professional Sales Association,
In this episode of the Social Selling and Tech show, Bill Banham chats with sales expert and author Larry Levine about tactics and tools to help you...
CPSA Webinar Recording - How to Use Social Selling to Influence your Pipeline
Sep 17, 2018 | Canadian Professional Sales Association
Watch this webinar with Social Selling Expert, Andrew Jenkins to learn: Key tactics and tools to help you better engage with prospects in ...
How to Make Social Selling a Priority
Jun 5, 2018 | Canadian Professional Sales Association
There are only so many hours in the day so most people tend to prioritize tasks that produce results right away. For sales professionals, these tasks ...
PODCAST TRANSCRIPT - Social Selling and Tech - Sales, Data and the Role of Machine Learning
Feb 23, 2018 | Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show we'll discuss the interconnectedness between sales, data and machine learning. Listen in ...
Why Social Selling Is Vital To B2B Sales Strategies
Feb 20, 2018 | Canadian Professional Sales Association
There’s been some negative press about social selling recently, a complaint being that abandoning outbound sales in favour of social selling and...
Social Selling Techniques That Will Generate More Leads
Feb 14, 2018 | Canadian Professional Sales Association
Social networks have evolved beyond platforms to connect with friends and family. They are now tools for commerce, media, and selling. However, with s...
PODCAST TRANSCRIPT - Social Selling and Tech - LinkedIn and What's Working Best Today?
Feb 13, 2018 | Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show we'll discuss current tactics and top tips to help sales pros get more from LinkedIn. Lis...
PODCAST TRANSCRIPT - Social Selling and Tech - Event and Meeting Tools
Feb 7, 2018 | Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show, we'll discuss howto use event apps to help you reach new prospects. Our guest this time i...
PODCAST TRANSCRIPT - Social Selling and Tech - How Has CASL Impacted Sales in Canada?
Jan 30, 2018 | Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show, we'll discuss how CASL has changed the ways salespeople operate in Canada. Bill Banham i...
PODCAST TRANSCRIPT - Social Selling and Tech - Selling SaaS
Jan 23, 2018 | Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show, we'll discuss what’s needed to successfully sell Software as a Service into larger organi...
PODCAST TRANSCRIPT - Social Selling and Tech - Brand and Messaging
Jan 16, 2018 | Canadian Professional Sales Association
The Importance of Creating and Sharing High-Quality Content In this episode of the CPSA Social Selling and Tech show we'll disc...
PODCAST TRANSCRIPT - Social Selling and Tech - Why Podcasting Should be Part of Your Social Selling Toolkit
Jan 10, 2018 | Canadian Professional Sales Association
15 percent of people in the US and Canada listen to a podcast at least weekly. That's five times more than those who go to the m...
Why Podcasting Should Be Part of Your Social Selling Toolkit
Jan 10, 2018 | Canadian Professional Sales Association,
In this episode of the CPSA's Social Selling and Tech show, we'll consider why podcasting should be part of your social selling toolkit. Our guest to...
Are Your Salespeople Making These Cringe-Worthy Social Selling Faux Pas?
Jan 3, 2018 | Canadian Professional Sales Association
We’ve all seen someone shares something strange on social media. Whether it’s that person you knew from high-school, or that guy you met at a party on...
PODCAST TRANSCRIPT - Social Selling and Tech - How Video is Changing the Way We Sell
Jan 2, 2018 | Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show, we'll discuss how video content helps to increase revenue and ho...
PODCAST TRANSCRIPT - Social Selling and Tech - How To Get More From Your CRM
Dec 20, 2017 | Canadian Professional Sales Association
In this episode of the CPSA Social Selling and Tech show, we'll discuss the role of the CRM in ensuring a scalable sales pipeline...
CPSA Social Selling and Tech Podcast Series
Dec 19, 2017 | CPSA
The Social Selling and Tech podcast series presents big-name experts and their thoughts on issues including social selling, sales and marketing, sales...
PODCAST TRANSCRIPT - Social Selling and Tech - AI and Predictive Sales Forecasting
Dec 13, 2017 | Canadian Professional Sales Association
Increasing numbers of sales and sales operations teams leverage technology and AI-powered insights to deliver more accurate fo...
Social Selling
Dec 12, 2017 | Canadian Professional Sales Association
Do you have an up to date LinkedIn profile? Social selling is your ticket in the game. Make sure you have the key ingredients to a stellar online pres...
Mastermind Session: Attract New Leads with Social Selling
Nov 29, 2017 | Canadian Professional Sales Association
78% of social sellers outsell peers who don’t use social media. Still on the fence about using social selling in your sales role? Watch this&nbs...
Scaling Content to Support Social Selling
Nov 23, 2017 | Andrew Jenkins
More decision makers are involved in purchase decisions and more time is being taken to arrive at those decisions. How can salespeople and marketers e...
Social Selling for Beginners: Where to Start
Nov 20, 2017 | Canadian Professional Sales Association
Everyone in sales is talking about using social media to close deals. Social selling is an established approach to selling that allows salespeople to ...
PODCAST: Social Media and Tech Podcast: What Is Social Selling and What Tools Should I Use? With Jamieson Jackson
Aug 21, 2017 | Canadian Professional Sales Association
Social selling is everywhere. In fact, connecting and engaging with audiences and prospects through tools such as LinkedIn, Twitter and Facebook has b...
Five Social Selling Sins to Avoid
Aug 14, 2017 | Canadian Professional Sales Association
Social selling is a strategy that every 21st-century salesperson worth their salt should be employing. But anyone who has started down the ro...
Five Effective Social Selling Tactics
Aug 14, 2017 | Canadian Professional Sales Association
Are you using social selling but failing to see an impact? If so, you might be confused as to why 90% of top sales pros say they are using social ...
INTERVIEW: Social Media & Tech, “Interview with Jamie Jackson - What Is Social Selling and What Tools Should I Use?”
Aug 3, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
Social selling is everywhere. In fact, connecting and engaging with audiences and prospects through tools such as LinkedIn, Twitter and Facebook has b...
Five Tips to Improve Your Social Selling Strategy
Jul 24, 2017 | Canadian Professional Sales Association
Social selling is not just about having your sales team reach out to prospects on different social media outlets. It requires a well defined strategy ...
Rethinking Sales: Attract New Leads with Social Selling Webinar
May 17, 2017 | Melonie Dodaro, Dave Stein, Kurt Shaver, Julio Viskovich, Jill Rowley
Did you know that 51% of social sellers are more likely to reach quota? Sales pros who are not active in social media are missing an important opportu...
The Fundamentals of Social Selling with LinkedIn
May 17, 2017 | Kevin Schmitz
Think LinkedIn is just for job seekers? Think again! Savvy professionals are making new connections, sourcing vendors and engaging with prospects onli...
PODCAST TRANSCRIPT: Social Media & Tech, “ How To Become A Social Selling Star with Sarah Zeldman”
May 16, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
Bill Banham: Social Selling is fundamentally important to any sales strategy today. So how can you do it? How can you get it right? How can you becom...
How To Become A Social Selling Star with Sarah Zeldman
May 16, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
Social Selling is fundamentally important to almost any sales strategy. So how can you get it right? How can you become a social selling star? In this...
How to Implement Social Selling Effectively
May 16, 2017 | Canadian Professional Sales Association
Do you want to learn how your team can implement social selling techniques to build relationships and increase sales opportunities? If you answered ye...
Creating a B2B Social Selling Success Story
May 9, 2017 | Canadian Professional Sales Association
Who was the last person you called just to chat? Maybe your mother? A close friend? People are spending less time talking on the phone, and most phone...
5 Social Selling Tips from the Experts
May 3, 2017 | Canadian Professional Sales Association
Selling “cold” is no longer an option for sales professionals. Cold calls and cold emails just don’t work. And social media is now t...
Never Commit These 5 Social Selling Sins
Oct 18, 2016 | RHYS METLER, SALESFORCE SEARCH
Freedom! You’ve finally eliminated scripted and ineffective cold calling from your routine. Now, you get to use selling strategies from the 21st cent...
Social Selling Index: How to Get More Out of LinkedIn
Aug 8, 2016 | Andrew Jenkins
Originally, LinkedIn's Social Selling Index (SSI) was only available to advertisers spending a sizable quarterly advertising budget, but thankfully th...
WEBINAR - Attract New Leads with Social Selling
Jul 30, 2016 | CPSA
Did you know that 51% of social sellers are more likely to reach quota? Sales pros who are not active in social media are missing an important&nb...
INTERVIEW: Recruitment & Talent, “Interview with John Hirth - Hiring Right: Characteristics To Look For When Hiring A Salesperson”
Nov 28, 2018 | Canadian Professional Sales Association, Social Media & Tech Series
In this CPSA Recruitment and Talent podcast, we’ll talk about “hiring right” and the characteristics to look for when hiring the right salespeople. Ou...
PODCAST TRANSCRIPT: SalesProChat, "Understanding the CPSA's Sales Compensation Report"
Nov 14, 2018 | Canadian Professional Sales Association, Social Media & Tech Series
Like your non-sales colleagues, your success depends on your performance, but unlike them, so does your compensation. That's why it's so important to ...
Government of Canada and CPSA Partner to Address Sales Skills Gap with Richard Louttet
Oct 22, 2018 | Canadian Professional Sales Association, Social Media & Tech Series
In a special CPSA podcast interview, Richard Louttet, Vice President Education and Certification at Canadian Professional Sales Association spoke wit...
Professional Sales Development: Benefits of CPSA Designations with Martin Boucher
Oct 16, 2018 | Canadian Professional Sales Association, Social Media & Tech Series
Have you ever had a bad sales experience? Well, with professional sales designations, the CPSA helps to fix this. In an exclusive CPSA interview, M...
Recruitment & Talent, “Interview with Kristen Harcourt - Attracting Top Talent: Creating An Amazing Employer Brand”
Aug 21, 2017 | Canadian Professional Sales Association, Recruitment & Talent Series
By understanding the existing perceptions of the people you want to attract you can also create a more compelling case for you as an employer. Comp...
PODCAST TRANSCRIPT: Recruitment & Talent, “Interview with Kristen Harcourt - Attracting Top Talent: Creating An Amazing Employer Brand”
Aug 21, 2017 | Canadian Professional Sales Association, Recruitment & Talent Series
Kevin W. Grossman: In this CPSA Recruitment and Talent podcast episode, we'll talk about attracting top talent and how to create an amazing employer b...
INTERVIEW: Social Media & Tech, “Interview with Rob Catalano - Social Media Influencers and How They Can Help You Grow Your Brand”
Aug 21, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
Bill Banham: The rise of social media created a new kind of authority - influencers. Social media influencers are everywhere, and they are talking abo...
PODCAST: Social Media & Tech, “Interview with Rob Catalano - Social Media Influencers and How They Can Help You Grow Your Brand”
Aug 15, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
The rise of social media created a new kind of authority - influencers. Social media influencers are everywhere, and they are talking about your brand...
PODCAST: SalesProChat, "LinkedIn Sales Navigator and Other Paid Options Part 1"
Jun 8, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
The free version of LinkedIn provides sales professionals with essential ways to build their professional identity online, stay in touch with colleagu...
PODCAST TRANSCRIPT: SalesProChat, "LinkedIn Sales Navigator and Other Paid Options Part 2"
May 30, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
Listen to the podcast here. In the second of a two-part June 2017 SalesProChat interview, LinkedIn expert and best selling author Shanna Landolt take...
PODCAST TRANSCRIPT: SalesProChat, "LinkedIn Sales Navigator and Other Paid Options Part 1"
May 30, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
Listen to the podcast here. In this first of a two part June 2017 SalesProChat interview, Shanna Landolt will take us through the pai...
INTERVIEW: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 1"
May 26, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
Bill: As a sales professional you are constantly on the go. In fact only 30% of a sales rep day is actually dedicated to core selling activities. In ...
PODCAST TRANSCRIPT: Leadership, “Interview with Jamie Shanks - Managing Rejection and Embracing Resilience to Become a Top Sales Pro”
May 19, 2017 | Canadian Professional Sales Association, Leadership Series
Tim Baker: Rejection and resilience. Two very important challenges that we all face from time to time, both professionally and personally. Le...
PODCAST TRANSCRIPT: Leadership, “Interview with Tibor Shanto - Career Lessons and Tips for Salespeople”
May 19, 2017 | Canadian Professional Sales Association, Leadership Series
Tim: Having the right attributes and characteristics are very important for a sales role. Having the experience is also very important. Experience wi...
PODCAST TRANSCRIPT: Leadership, “Interview with Mark Hunter - Career Lessons and Tips for Salespeople”
May 19, 2017 | Canadian Professional Sales Association, Leadership Series
CPSA Leadership Podcast: Mark Hunter Talks About His Career Path And Lessons For New Sales Professionals Mark Hunter is a speaker, sales trainer and...
INTERVIEW: Recruitment & Talent, “Interview with David Brock -How To Give Your New Sales Pro Hires The Tools To Succeed with David Brock”
May 17, 2017 | Canadian Professional Sales Association, Recruitment & Talent Series
Kevin W Grossman: Companies need their salespeople selling as soon as they can ramp up. This means they cannot afford any lengthy onboarding processe...
INTERVIEW: Social Media & Tech, “Interview with Shanna Landolt - Is Paying for LinkedIn Worth It?”
May 17, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
Bill Banham (host): LinkedIn according to many sales leaders is the number one social selling tool. What can a sales person really do with it? One of...
Is Paying For Linkedin Worth It? with Shanna Landolt
May 16, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
LinkedIn, according to many sales leaders, is the number one social selling tool on the market. What extra benefits can a salesperson get from a Linke...
Onboarding Employees: How To Give Your New Sales Pro Hires The Tools To Succeed with David Brock
May 16, 2017 | Canadian Professional Sales Association, Recruitment & Talent Series
In order to stay competitive and grow the business, sales leaders must provide the tools and resources for their new hires to combine relationship-bu...
Influencer Interview: Managing Rejection and Embracing Resilience to Become a Top Sales Pro with Jamie Shanks
May 16, 2017 | Canadian Professional Sales Association, Leadership Series
Most of us face rejection and a need for resilience at some time in our professionally and personal lives. Learning how to manage rejection and ...
Influencer Interview: Career Lessons and Tips for Salespeople with Mark Hunter
May 16, 2017 | Canadian Professional Sales Association, Leadership Series
Adopting best practices early in your career will not only set you up for success, but will support your goal of becoming a top sales professional. If...
How to Sell to Anti-Social Leads
May 9, 2017 | Canadian Professional Sales Association
Three-quarters of B2B buyers use social media as a part of their purchasing process. That’s a big chunk of the market and a great opportunity fo...
How to Sell with Instagram
May 9, 2017 | Canadian Professional Sales Association
So you’re a business and you’re looking to use the power of social media to help boost your sales. You use your Instagram haphazardly and deep down yo...
PODCAST: SalesProChat, "What is Sales Compensation and How Does it Motivate Sales Pros?"
Apr 21, 2017 | Canadian Professional Sales Association, Social Media & Tech Series
In the April 2017 SalesProChat podcast, we focus on the basics of Sales Compensation, why many organisations struggle to solve the problem of why they...
PODCAST: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 2"
Dec 15, 2016 | Canadian Professional Sales Association, Social Media & Tech Series
Sales professionals are busy people and often on the move. Just 30% of a sales rep’s day is actually dedicated to core selling activities. So ...
November SalesProChat Twitter Chat Recap, "Must-have Prospecting and Learning Tools For Every Salesperson – Part 1"
Dec 6, 2016 | Canadian Professional Sales Association, Social Media & Tech Series
As a sales professional, you are constantly on the go. In fact, only 30% of a sales rep’s day is actually dedicated to core selling activities. ...
PODCAST TRANSCRIPT: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 2"
Dec 6, 2016 | Canadian Professional Sales Association, Social Media & Tech Series
Bill: As a sales professional you are constantly on the go. In fact only 30% of a sales rep day is actually dedicated to core selling activities. I...
PODCAST TRANSCRIPT: SalesProChat, "Productivity and Prospecting Tools For Every Salesperson – Part 2"
Dec 5, 2016 | Canadian Professional Sales Association, Social Media & Tech Series
Bill Banham: As a sales pro, you're constantly on the go. In fact, only 30 percent of a sales rep's day is actually spent dedicated to core selling ...
PODCAST: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 1"
Nov 23, 2016 | Canadian Professional Sales Association, Social Media & Tech Series
As a sales professional, you are constantly on the go. In fact, only 30% of a sales rep’s day is actually dedicated to core selling activities. ...
PODCAST TRANSCRIPT: SalesProChat, "Developing Your Personal Brand to Drive Revenue"
Nov 22, 2016 | Canadian Professional Sales Association, Social Media & Tech Series
Bill: Welcome to the October 2016 SalesProChat Podcast, brought to you by the CPSA. I'm your host, Bill Banham. This month we're looking at personal b...
What Does It Mean to Be a Social Seller?
Nov 10, 2016 | Matthew Cook
Sales is about relationships, and that is precisely what is at the heart of social selling. A social seller develops relationships as part of the sel...
Why Your Business Won’t Succeed without Sales Enablement
Oct 3, 2016 | Matthew Cook
Sales enablement is the multi-pronged approach to enhancing your sales team’s productivity and performance in today’s business world. It&...
3 Ways Sales Reps Can Benefit from Sales Enablement
Oct 3, 2016 | Matthew Cook
As companies get on board with inbound marketing to remain relevant and profitable in today’s digital age, many begin to see a new problem emer...
Sales Enablement Will Give Your Business the Boost in Sales It Needs
Sep 30, 2016 | Mathew Cook
Every company needs to invest in its sales team. For companies that have implemented inbound marketing, that means providing them with sales enableme...
WEBINAR RECORDING: Personal Branding for Sales Drive Revenue by Improving your Online Brand
Sep 26, 2016 | Canadian Professional Sales Association
View our webinar recording to learn how developing a personal online brand can impact your revenue. Your Host: Mario Martinez Jr., CEO ...
Is Paying for LinkedIn Worth It?
Sep 9, 2016 | Andrew Jenkins
People often ask me if LinkedIn is worth the cost. My typical answer is "It depends on how you are going to use it". What I mean by that is if you do ...
Social Media Connections Are Not The Same As Prospects!
Aug 26, 2016 | Joanne Black
Sales reps take advantage of social media to the extent that I delete more LinkedIn invitations than I accept. They invite person after person to conn...
Five Mistakes You’re Making On Your LinkedIn Profile
Aug 22, 2016 | Andrew Jenkins
When it comes to your LinkedIn profile, just putting your name, a few jobs, and titles, and where you went to school just won’t do the job. You ...
Create For Insight, Not For Likes
Jun 27, 2016 | Peter Winick
We live in the age of social media and instant gratification. An age where we can misinterpret retweets, likes, backlinks, and comments for validation...
Social Selling And Engagement Resource Guide
Mar 1, 2016 | Bonnie Sainsbury
Running a successful social media campaign is about delivering great value on a regular basis to strengthen the visibility and reputation of your...
How do you measure the return on your investment on social media?
May 4, 2015 | The Canadian Professional Sales Association
By definition, social media ROI, or return on investment, defines the measurement of how effectively your social media campaigns are impacting your a...
What are the best ways to engage with my audience on social media?
Oct 6, 2014 | The Canadian Professional Sales Association
Modern social media platforms are a great way of not only connecting with your clients and prospects, but they act as a great tool for inbound conten...
Is there any research to show how social media is being used by sales professionals?
Mar 7, 2013 | The Canadian Professional Sales Association
In a survey titled "The New Social Media: Do They Enable B2B Selling." conducted by ESR Research with the assistance of the TAS Group asked approxima...
PODCAST TRANSCRIPT - Sales Hacks - How to Develop a Successful LinkedIn Lead Generation Strategy
Dec 21, 2017 | Canadian Professional Sales Association
In this episode of the CPSA Sales Hacks show, we will talk about the best ways to use LinkedIn, the measurable KPIs every salesperson should know, t...
CPSA Social Media and Technology Podcast Series
May 16, 2017 | Canadian Professional Sales Association
The Social Media and Tech podcast series presents big-name experts and their thoughts on issues including social selling, sales and marketing, sales t...
How Much Selling Actually Goes into Social Sales?
Sep 25, 2017 | Canadian Professional Sales Association
Have you ever heard about the used car salesman selling “lemons”? Or maybe the sleazy TV salesperson just trying to make their commission? There are s...
Develop Your Skill Set: Top Skills That Will Increase Your Sales Performance
Apr 4, 2022 | Canadian Professional Sales Association
Achieving your sales quota is no easy feat. We all know that it takes a great deal of hard work, long hours and dedication. It can become disheartenin...
CPSA Virtual Workshop Resources: Virtual Sales Strategies for High ROI
Aug 11, 2021 | Shane Gibson
Virtual Sales Meetings module: https://www.enterprisesalesacademy.com/courses/virtual-sales-meetingsIf you would like access to the course for fr...
Getting Buy-In For Sales Training
Nov 12, 2019 | Canadian Professional Sales Association
Your salespeople are essential to the success of your business. They need to be experts in areas such as prospecting, relationship building, needs an...
[EBOOK] LinkedIn: The Sandler Way - 25 Secrets that Show Salespeople how to Leverage the World's Largest Professional Network
Aug 27, 2019 | Sandler Training
CPSA Accredited Partner, Sandler Training began work on this ebook because they've found that so many sales professionals struggle with this mysteriou...
Generation Z and Sales
Aug 5, 2019 | Canadian Professional Sales Association
Sales: The Next Generation (These Are The Voyages of the Gen Z Sales Pros) Want to feel really old? Those young kids you keep referring to with the bl...
Meeting In a Box: Sales Process Technology- Implementing Social Media
Aug 2, 2019 | Canadian Professional Sales Association
Everyone in sales is talking about using social media to close deals. Social selling is an established approach to selling that allows salespeople to ...
PDU BUNDLE: Sales Process Technology
Aug 1, 2019 | Canadian Professional Sales Association
As the holder of a professional sales designation, you are required to meet the annual Professional Development Units (PDU) requirement. This pr...
What Does Your Company's Brand Really Stand For and How Does it Impact How You Sell?
Jun 19, 2019 | Canadian Professional Sales Association
Do you know what your company’s brand stands for? As a sales professional, you may not consider your company’s brand too much. Branding, t...
Meeting in a Box - Social Media Prospecting, Week 1: Social Media Strategy
Feb 25, 2019 | Canadian Professional Sales Association
Social selling is a process that sales people can use to help social buyers become customers- but not all sales professionals use it.Use this 15-minut...
How to Decrease Sales Turnover
Dec 19, 2018 | Canadian Professional Sales Association,
In this CPSA Talent and Recruitment show, we'll consider some major steps to follow in order to ensure that your company doesn't lose top salespeop...
INTERVIEW: Educating and Training Sales-Focused Professionals with Nicholas Crowe
Nov 26, 2018 | Canadian Professional Sales Association, Social Media & Tech Series
Nicholas Crowe, Director Professional Development at the Canadian Professional Sales Association was recently interviewed on the HRchat podc...
10 Top Marketing and Sales Blogs
Nov 9, 2018 | Canadian Professional Sales Association
Looking for inspiration to help you be the best salesperson you can be? You’ve come to the right place. Here’s our list of ten impressive sales and ma...
How AI is Impacting Sales Presentations
Aug 14, 2018 | Canadian Professional Sales Association
The impact of artificial intelligence on modern sales is so significant that it is impacting every part of the sales funnel. The actual sales present...
Velocity Selling - How to Attract, Engage and Empower Prospects to Buy
Jul 6, 2018 | Canadian Professional Sales Association,
In this Sales Tips For The Pros podcast episode from CPSA, we chat with internationally recognized sales guru Bob Urichuck about the concept of V...
Product Review: Sales Pitch Pro with Tony Goodchild
Jun 21, 2018 | Canadian Professional Sales Association
The sales presentation can make or break a deal. Indeed, a strong pitch can achive the trust and momentum you need to get leads to point of sale. Ther...
The Pros and Cons of AI in Sales
May 28, 2018 | Canadian Professional Sales Association
AI led processes have been replacing vast numbers of traditional lower-skilled blue-collar jobs for years. Mechanizing and automating repetitive blue-...
What Motivates Millennials? Quotes from Top Business Leaders
May 21, 2018 | Canadian Professional Sales Association
Sales Leadership and Motivating Millennial-Dominated Teams What really motivates Millennials? In support of the upcoming release of the CPSA ebook ca...
Product Review: LinkedIn Mobile Apps
Apr 27, 2018 | Canadian Professional Sales Association,
In this episode of the Social Selling and Tech Product review show, guest expert Andrew Jenkins talk about LinkedIn Mobile Apps - a great s...
Product Review: Discoverly with Andrew Jenkins
Apr 20, 2018 | Canadian Professional Sales Association
In episode 12 of the Tech Product Review podcast supplement, guest expert Andrew Jenkins chats with host Bill Banham talk about Discoverly - a tool to...
Product Review: Discoverly
Apr 20, 2018 | Canadian Professional Sales Association,
In this episode of the Social Selling and Tech Product review show, guest expert Andrew Jenkins talks with host Bill Banham look at Di...
Could You Be Doing More to Ensure You Hit Your Sales Quota?
Apr 18, 2018 | Canadian Professional Sales Association
Hitting your sales quota each quarter is no mean feat. It takes a lot of hard work and talent. But if you’re working flat out and yet consistently fin...
Product Review: Sysomos
Apr 13, 2018 | Canadian Professional Sales Association,
In this episode of the Social Selling and Tech Product review show, guest expert Andrew Jenkins talks with host Bill Banham look at Sy...
Product Review: Attach
Apr 6, 2018 | Canadian Professional Sales Association,
In this episode of the Social Selling and Tech Product review show, guest expert Andrew Jenkins talks with host Bill Banham talk about Atta...
Product Review: Rival IQ
Mar 30, 2018 | Canadian Professional Sales Association,
In this episode of the Social Selling and Tech Product review show, guest expert Andrew Jenkins chats with host Bill Banham about Rival IQ...
Product Review: NUVI
Mar 23, 2018 | Canadian Professional Sales Association,
In this episode of the Social Selling and Tech Product review show, guest expert Andrew Jenkins chats with host Bill Banham about NUVI - a ...
Product Review: Audiense
Mar 21, 2018 | Canadian Professional Sales Association,
In this episode of the Social Selling and Tech Product review show, guest expert Andrew Jenkins talks with host Bill Banham about how Sales...
Product Review: Facebook
Mar 21, 2018 | Canadian Professional Sales Association,
In this episode of the Social Selling and Tech Product review show, guest expert Andrew Jenkins chats with host Bill Banham about how sales...
Product Review: Buffer
Mar 21, 2018 | Canadian Professional Sales Association,
In this episode of the Social Selling and Tech Product review show, guest expert Andrew Jenkins chats with host Bill Banham about how sales...
Product Review: Pocket
Mar 20, 2018 | Canadian Professional Sales Association,
In this episode of the Social Selling and Tech Product review show, guest expert Andrew Jenkins chats with host Bill Banham about how sales...
Product Review: Twitter's Advanced Search
Mar 20, 2018 | Canadian Professional Sales Association,
In this episode of the Social Selling and Tech Product review show, guest expert Andrew Jenkins chats with host Bill Banham about how sales...
Product Review: Feedly
Mar 20, 2018 | Canadian Professional Sales Association,
In this episode of the Social Selling and Tech Product review show, guest expert Andrew Jenkins chats with host Bill Banham about how sales...
Email Sales Trends to Watch This Year
Mar 9, 2018 | Canadian Professional Sales Association
Email is an essential selling tool for sales pros but, of course, we all know that the stats around effectiveness can be somewhat scary. For example, ...
How Digital Asset Management Can Support Your Sales Efforts
Feb 27, 2018 | Canadian Professional Sales Association
In sales, timing is everything. If your salespeople have the tools and capabilities to respond quickly and in a focused manner, they are much more lik...
How Employee Advocacy Can Grow Your Brand
Feb 23, 2018 | Canadian Professional Sales Association,
In this episode of the Sales Tips for the Pros show, Mario Martinez Jr. will help you discover how employee advocacy programs at your company can mean...
Sales Bite: Trigger Events and Building Relationships Online
May 25, 2020 | Canadian Professional Sales Association
Do you understand the true meaning of “Trigger” events and how to use them to expand your network and build relationships? During this session we wil...
Content Strategies to Improve Sales
Oct 29, 2019 | Canadian Professional Sales Association,
In this CPSA episode, Mario Martinez Jr. will share tips for salespeople and insights into how to increase website traffic from organic s...
Tips to Attract Top Sales Talent on a Limited Budget
Sep 24, 2019 | Canadian Professional Sales Association
For a small business, hiring top sales talent is a must if you want to grow your revenue and market share. Attracting the best salespeople often come...
Meeting in a Box - PROFESSIONAL SALES CONDUCT HANDBOOK – WEEK 3
Jun 5, 2019 | Canadian Professional Sales Association
WEEK 3 Introduction: The importance of personal branding in sales Today’s top salespeople don’t rely on acting like gatekeepers during the ...
PDU BUNDLE: Developing Client Relationships
May 22, 2019 | Canadian Professional Sales Association
As the holder of a professional sales designation, you are required to meet the annual Professional Development Units (PDU) requirement. This pr...
Which College/University Programs Can help you Build a Strong Career in Sales?
Jan 28, 2019 | Canadian Professional Sales Association
While there are many characteristics that make a person well-suited for a career in sales - for example, a natural talent for negotiation, strong int...
SalesProChat: Putting the Science into Your Sales Efforts
Jul 19, 2018 | Canadian Professional Sales Association
In the July 2018 CPSA SalesProChat podcast, we'll consider how to put the science into your sales strategy. Our guest is David Hoffeld, CEO and ch...
Planning for Sales Success: Do You Know What Your Market Will Look Like in Five Years?
Jul 10, 2018 | Canadian Professional Sales Association
Sales has changed significantly in the past five years. The ways we communicate and prospect across multiple industries is very different to 2013. In...
What Are the Differences Between a Sales Plan and a Marketing Plan?
Jul 6, 2018 | Canadian Professional Sales Association
Although many people use the terms “sales plan” and “marketing plan” interchangeably, they are in fact (or should be) two very distinct documents. One...
Sales Tech Insights: Signed. Sealed. Delivered! Part 2
Jul 3, 2018 | Canadian Professional Sales Association
This guest post is published in support of a recent CPSA podcast interview with Jaakko Paalanen CSO at Leadfeeder. Listen to the interview and re...
Sales Tech Insights: Signed. Sealed. Delivered! Part 1
Jun 28, 2018 | Canadian Professional Sales Association
This guest post is published in support of a recent interview CPSA did with Jaakko Paalanen CSO at Leadfeeder. Leadfeeder is a clever web app that inc...
Creating Buyer Personas
Jun 11, 2018 | Canadian Professional Sales Association
Buyer personas initially seem like one of those fluffy business concepts that don’t matter very much in the real world. However, nothing could be furt...
SalesProChat Transcript: Managing Millennials and Gen X Sales Pros
May 24, 2018 | Canadian Professional Sales Association
In the May 2018 SalesProChat, we hear from Neil Ryland, Chief Revenue Officer at Peakon. As the company’s chief revenue officer, Neil built teams...
VIDEO: Accredited Partner Webinar: How to Design a Sales Compensation Plan that Works!
Aug 30, 2022 | Frederic Lucas, Prima Ressource
Sales compensation is a topic that can create some real headaches for leaders trying to grow their business. Most plans are complex, not understandabl...
VIDEO: Give, Get, Gain with Teneo Results- Is your Sales Team Comfortable Discussing Money?
Aug 12, 2022 | Lisa Leitch, Teneo Results
Watch this Give, Get, Gain session on focused on, "Becoming Comfortable Discussing Money" Give: Give your insights on how you and your sale...
VIDEO: Accredited Partner Webinar: How to Build a Strong Value Proposition to win more Sales
Jul 26, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
You might have the best product or service in the world, but, if you cannot communicate how your product or service will be of value to your potential...
Accredited Partner Resource: How to Create Urgency and Close Faster
Jul 25, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
Does this scenario ring a bell? You have been working closely with a prospect for longer than normal. They are engaged, interested, and yet alw...
CPSA Webinar: How to Connect with Key Decision-Makers
Jul 22, 2022 | Shawn Casemore
The Sales Compensation Guide
Jul 14, 2022 | Canadian Professional Sales Association
A well-designed compensation plan can take your team to the next level, but there’s a lot to consider. We’ve compiled all the necessary information ab...
Supporting Canadian businesses through 2022’s supply chain challenges
Jun 23, 2022 | Benefits Partner Resource: UPS
As we begin to recover from COVID-19’s impacts on the global economy, inventory shortages and delivery delays continue to negatively affect the supply...
Accredited Partner Resource: Is Your Value Proposition Strong Enough
Jun 20, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
You might have the best product or service in the world, but, if you cannot communicate how your product or service will be of value to your potential...
Objection Handling and Strategies Buyers Use to Cut the Price
May 17, 2022 | Canadian Professional Sales Association
Price objections are often the stumbling block of negotiations. Savvy buyers want to secure the best possible deal and know that the nearer a deal is ...
VIDEO: Accredited Partner Webinar: Doing More with Less- Managing Sales Activities with Limited Time and Resources
Apr 21, 2022 | C3B Groupe Conseil
Let’s be honest, even before COVID-19, our time and resources were limited. But back-to-back meetings, a smaller available workforce and logistical pr...
How to Establish Rapid Rapport with Prospects (especially online)
Apr 19, 2022 | Shawn Casemore, CPSA
Whether you are new to sales, or a seasoned veteran, the ability to establish rapid rapport with prospects is the most important skill to closing more...
VIDEO: CPSA Mini Mastery Course: Get Confident Being Consultative
Apr 1, 2022 | Canadian Professional Sales Association
Do you feel confident that you know the root cause of your customer’s problems? Do you know what their current state is, what their desired state is, ...
VIDEO: Panel Webinar: Reshaping Sales - Closing the Gap and Empowering Women
Mar 8, 2022 | Canadian Professional Sales Association
According to a 2019 LinkedIn report, women represent 39% of the workforce in sales. This percentage has only increased by 3% over the past decade. No...
The Top 4 Results of Poor Staff Onboarding
Feb 15, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
Your sales onboarding process has a huge impact on the efficiency of your newly hired sales representatives. A proper and well-structured onboard...
Going that Extra Mile - Sales and Tailoring Solutions
Feb 11, 2022 | Canadian Professional Sales Association
Throughout the buying journey new questions will arise and different opportunities will present themselves to demonstrate your expertise and...
VIDEO: The Winning Sales Playbook for Sales Leaders
Jan 20, 2022 | Mark Cox, In the Funnel
Top-performing sales professionals cannot succeed if the company’s sales plan is flawed. Without question, the capabilities of your sales team are cri...
The Importance of Building Rapport in a Collaborative Business Relationship
Jan 14, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
This article, authored by CPSA Accredited Partner, Change Connect will help you understand why rapport building is the base of a harmonious and u...
VIDEO: Thriving through Change: The Future of Sales
Jan 14, 2022 | David Jeffrey, Salesforce
Between COVID-19 and major disruptions in Supply chains globally, B2B buying behavior has grown more unpredictable than ever before. Changes to trends...
VIDEO: Copywriting Secrets Every Sales Professional Should Know, Steve Slaunwhite
Jan 14, 2022 | Steve Slaunwhite
As a sales professional, you need to write as persuasively as you talk and present. Those who can craft highly effective prospecting emails, call scri...
VIDEO: Redefining Sales 4 States of Consultative Sales in a Hybrid Selling World
Jan 7, 2022 | Lisa Leitch, Teneo Results
Today’s buyers have little time for sales professionals in a hybrid selling world of Face-to-Face and virtual. How does a sales leader and their team ...
3 Steps to Build Trusting Business Relationships in 2022
Jan 6, 2022 | Emeline Gleitz, Prima Ressource
This article from CPSA Accredited Partner, Prima Ressource, will provide you with 3 surefire ways to help you build and nutrure trusting business rela...
How AI is Opening New Routes to Market
Jan 5, 2022 | Canadian Professional Sales Association
What’s your product’s route to market? We’re guessing that for many sales managers, your route to market is something that you’ve taken as a given fo...
CPSA Webinar Recording: Can't Deliver Handling Supply Shortages & Maintaining Relationships
Nov 12, 2021 | Canadian Professional Sales Association
Why Relationships Matter - The Importance of Nurturing Relationships
Oct 23, 2021 | Canadian Professional Sales Association
If you’re in sales, one might think that you’re in the business of a specific product or service. But in reality, you’re in the business of people. ...
VIDEO: Turning data into actionable insights to supercharge sales
Oct 22, 2021 | Asad Zaman, Shannon Millar Hopkins, Navin Persaud
Amidst the global pandemic, organizations have pivoted to a new way of buying and selling from each other where digital, remote selling has become the...
CPSA Webinar: Writing Sales Emails During Sensitive Times
Sep 9, 2021 | Canadian Professional Sales Association
How to Attract and Retain your Best Sales Talent | October 26th at 1:30PM
Aug 31, 2021 | CPSA Sales Success Summit
Change Connect conducted a survey with over a hundred sales managers this summer; they’ve indicated that hiring the right people is the second bi...
CPSA Webinar: Virtual Sales Strategies for High ROI
Aug 9, 2021 | Canadian Professional Sales Association
What is Predictive Sales Analytics and How Can it Help My Sales Team?
Aug 8, 2021 | Canadian Professional Sales Association
The flood of big data into business has brought new ways for sales and marketing teams to collaborate and add value to each other’s work. Pre...
CPSA Accredited Partner Webinar: The Impact of the New Economy on Selling
Jul 21, 2021 | Canadian Professional Sales Association
CPSA Webinar: Using Questioning and Listening skills to uncover your Customer’s real Needs
Jun 24, 2021 | Canadian Professional Sales Association
Building Lasting Rapport Online- Nurturing Genuine Relationships
Apr 2, 2021 | Sandro Verrelli CSL, President & CEO, CPSA
Building lasting rapport with your prospects and customers is a crucial step in achieving sales success but as we enter unprecedented times during th...
Member Insights Report 3: How Canadian Businesses Are Coping Under COVID-19
Mar 26, 2021 | Canadian Professional Sales Association
This report is the third in a series of reports meant to shine line on the state of the sales industry during the pandemic. In February, the CPSA con...
CPSA Panel Webinar: The Impact of COVID-19 on the Insurance Industry
Mar 9, 2021 | Canadian Professional Sales Association
CPSA Webinar: Future Proof Your Sales Team -The New Virtual Sales Competency Map
Feb 23, 2021 | Canadian Professional Sales Association
Managing Enterprise-Level Accounts to Grow your Business
Feb 1, 2021 | Canadian Professional Sales Association
With many organizations facing budget constraints and less willingness to invest in new products and services in the face of the COVID-19 pandemic, ac...
Virtual Training Session: Navigate Collaborative Negotiations
Jan 22, 2021 | Canadian Professional Sales Association
Objections are an inevitable part of the negotiation process. In sales or in any negotiation, learning to first understand, and then handle objections...
Sales Success Playbook
Jan 8, 2021 | Canadian Professional Sales Association
The business world continues to advance. Consumers change. Economic stability fluctuates. New competitors emerge. Responding to change is never easy, ...
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Latest Resources
VIDEO: Accredited Partner Webinar: How to Design a Sales Compensation Plan that Works!
Aug 30, 2022 | Frederic Lucas, Prima Ressource
VIDEO: Give, Get, Gain with Teneo Results- Is your Sales Team Comfortable Discussing Money?
Aug 12, 2022 | Lisa Leitch, Teneo Results
VIDEO: Accredited Partner Webinar: How to Build a Strong Value Proposition to win more Sales
Jul 26, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
Accredited Partner Resource: How to Create Urgency and Close Faster
Jul 25, 2022 | Agnes Lan, P.Eng., MBA, Change Connect
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