FR
Contact Us
Welcome,
My Account
My Profile
Membership Card
Log out
Member Login
Tools
Learning Hub
Templates
Webinars
Industry Insights
Sales Assessment
Sales Compensation Reports
Tech in Sales Report
Skills for Modern Sales Report
Competency Framework
Savings
Latest offers
Travel
Insurance
Business Services
Lifestyle & Wellness
Telecommunication
MEMBER BENEFITS GUIDE
Events
Jobs
Education Partners
FR
Log in
Remember me
Forgot Password
Log in
Join CPSA
Log in
Search Results
Search resources by:
Competency
No preference
Business Acumen
Client Relationship
Client-Focused Solutions
Follow Up
Negotiate and Close
Professional Sales Conduct
Prospecting
Sales Process Technology
Content Format
All
All
Articles
Podcasts
Videos
Whitepapers
Templates
Meeting in a Box
All
Articles
Podcasts
Videos
E-Books
Templates
Meeting in a Box
Filter by Keywords
Previous
1
2
Next
The Decoy Effect
Ben Wise & Darren Chiu, CAPTIVATE
We like to think we're rational decision-makers, carefully weighing costs and benefits. But what if our choices are easily swayed by the mere pre...
The Effort Heuristic
Ben Wise & Darren Chiu, CAPTIVATE
Have you ever noticed how a hand-knitted scarf feels warmer than a mass-produced one, or how a home-cooked meal seems tastier than takeout? This is ...
The Authority Principle
Ben Wise & Darren Chiu, CAPTIVATE
"There is no truth. There is only perception." - Gustave Flaubert Have you ever wondered why a doctor's white coat holds such sway? Or why a book rev...
The Endowment Effect - You make it, you own it.
Ben Wise & Darren Chiu, CAPTIVATE
Ever wonder why that chipped mug, a relic from your college days, feels irreplaceable? Or why your well-worn trainers, despite their holes, feel mor...
The MAYA Principle - Most Advanced Yet Acceptable
Ben Wise & Darren Chiu, CAPTIVATE
WHAT IS THE MAYA PRINCIPLE Let’s face it, change is scary. It pushes people out of their comfort zone, which is why influencing change is...
The Reciprocity Effect
Ben Wise & Darren Chiu, CAPTIVATE
Imagine getting a free coffee from your favourite barista, then feeling compelled to leave a huge tip. Or receiving helpful advice from a colleag...
Webinar Recording: The Art & Science of Persuasion
Captivate
Contrary to what most people think, influence and negotiation are learned skills, and very few people are born with the natural talent of perfect comm...
VIDEO: Nail Your Next Presentation: In-person or online
Joseph Spitale - Nail It Public Speaking
It’s a challenge to understand appropriate and effective ways of communicating in online sales meetings while some have returned to the office, ...
PODCAST TRANSCRIPT: Leadership, “Interview with Jamie Shanks - Managing Rejection and Embracing Resilience to Become a Top Sales Pro”
Canadian Professional Sales Association, Leadership Series
Tim Baker: Rejection and resilience. Two very important challenges that we all face from time to time, both professionally and personally. Le...
The Unfinished Journey
Ben Wise & Darren Chiu, CAPTIVATE
Want to learn how to keep someone hooked and guide their actions?Have you ever had a song stuck in your head for days? Oddly enough, the best remedy i...
Which College/University Programs Can help you Build a Strong Career in Sales?
Canadian Professional Sales Association
While there are many characteristics that make a person well-suited for a career in sales - for example, a natural talent for negotiation, strong int...
INTERVIEW: Educating and Training Sales-Focused Professionals with Nicholas Crowe
Canadian Professional Sales Association, Social Media & Tech Series
Nicholas Crowe, Director Professional Development at the Canadian Professional Sales Association was recently interviewed on the HRchat podc...
Government of Canada and CPSA Partner to Address Sales Skills Gap with Richard Louttet
Canadian Professional Sales Association, Social Media & Tech Series
In a special CPSA podcast interview, Richard Louttet, Vice President Education and Certification at Canadian Professional Sales Association spoke wit...
How to Get Your First Job in Sales
Canadian Professional Sales Association
Are you a great communicator? A hard worker who’s driven to succeed? Ambitious and want to feel passionate about your job? Then a career in sales coul...
The Hidden Sales Skills You Learned in School
Canadian Professional Sales Association
What kind of student were you? Whether you were an As across the board type kid or a B (and sometimes C) student, it’s likely you learned a lot of sa...
The Post-Millennial Generation in Sales
Canadian Professional Sales Association
A new sales generation is coming. Generation Z, those born between around 1995 and 2009, now makes up the majority of the undergraduate population in ...
SalesProChat Transcript: Managing Millennials and Gen X Sales Pros
Canadian Professional Sales Association
In the May 2018 SalesProChat, we hear from Neil Ryland, Chief Revenue Officer at Peakon. As the company’s chief revenue officer, Neil built teams...
Product Review: Discoverly with Andrew Jenkins
Canadian Professional Sales Association
In episode 12 of the Tech Product Review podcast supplement, guest expert Andrew Jenkins chats with host Bill Banham talk about Discoverly - a tool to...
Previous
1
2
Next
MEMBERSHIP UNLOCKS OVER 2,000 TOOLS, RESOURCES & MORE!
Not a member?
Sample unlocked content here.
Latest Resources
Industry Webinars
CPSA
The Decoy Effect
Ben Wise & Darren Chiu, CAPTIVATE
The Pratfall Effect
Ben Wise & Darren Chiu, CAPTIVATE
The Effort Heuristic
Ben Wise & Darren Chiu, CAPTIVATE
Most Popular
Top Tips to Increase Your Sales Team's Effectiveness
Canadian Professional Sales Association
How to Sell to Anti-Social Leads
Canadian Professional Sales Association
Key Findings from the CPSA Compensation Reports
Canadian Professional Sales Association
5 Characteristics of Successful Salespeople
Canadian Professional Sales Association
Recommended Resources
The Difference Between Loyalty and Retention
Canadian Professional Sales Association
How to Negotiate with Different Personality Types
Canadian Professional Sales Association
Key Follow-Up Strategies to Keep your Prospect Engaged
Canadian Professional Sales Association
Must-Have Prospecting Tools for Every Sales Person
Canadian Professional Sales Association
5 Ways You Can Benefit from Sales Training
Canadian Professional Sales Association
Using the 3x3x3 Method to Learn About Your Prospects
Canadian Professional Sales Association
Good Questioning Skills
Canadian Professional Sales Association
Sales Value Quantification
Canadian Professional Sales Association
Need to get in touch with us?
Toll free number
1 888 267 2772
Email
memberservices@cpsa.com
Membership Access
Sign in or join us to unlock over 3,000 tools, resources and more!
Sign In