2021 CPSA Compensation Survey

In sales planning for 2022, good market data for the base salary, incentives and total compensation of your salespeople allows you to create and maintain a competitive reward environment. This environment will be critical for sales organizations moving forward out of the COVID-19 pandemic. Research has indicated that many salespeople are considering changing employers. Also, as you recover from the pandemic, you may need to add sales personnel and it will be important to determine what compensation will enable you to attract solid sales professionals and maintain internal equity with your existing staff.

The Canadian Professional Sales Association (CPSA) in conjunction with Sales Resource Group Inc. and with the survey support of Mohawk College are conducting three sales compensation surveys to determine market rates and expectations for sales compensation across Canada as we plan for 2022.

All participants in all surveys below will receive a free copy of the 2021 Compensation Report.

Survey for Individual Sales Professionals:

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This survey will enable individual salespeople to submit their actual compensation information (confidentially) and receive a report that compares their compensation levels to those of other salespeople in the same role with similar levels of sales experience and education. The survey will also identify how the COVID-19 pandemic has impacted compensation and enable them to comment on how they feel about their current compensation program. To participate in this survey, click on this link which will lead to a Google Form:

Participants in all surveys will receive a free copy of the 2021 Compensation Report.

Complete Survey for Individual Sales Professionals

Survey for Leaders of Small/ Medium Sized Businesses:

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For organization with fewer than 250 employees, this survey will provide accurate compensation information on the top 10 sales roles in Canada. The survey asks simple questions about the programs, policies, and practices in the company. To participate in this survey, click on this link which will lead to a Google Form:

Participants in all surveys will receive a free copy of the 2021 Compensation Report.

Complete Survey for Small-Medium Sized Businesses


Survey for Leaders of Enterprise Businesses:

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This survey will enable larger sales organizations to get in-depth sales compensation market data on 20 sales, management (including E-Commerce and Social Media sales roles)  and sales support positions. The survey also identifies the prevalent design performance measures by role, sales and administration policies, practices, and program perceptions. To participate in this survey, click on this link which will lead to a Google Form:

Participants in all surveys will receive a free copy of the 2021 Compensation Report.

Complete Survey for Enterprise Businesses

Need More Info?

If you have questions or would like more information about the surveys, please contact Dave Johnston at djohnston@salesresourcegroup.ca or call 416-805-0208.

  • Click here to access the 2019 CPSA Compensation Reports
  • Click here to access 2017 CPSA Compensation Reports
  • Click here to access 2016 CPSA Compensation Reports















 
 
 
 
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