Industry Insights

SALES RESEARCH & INDUSTRY INSIGHTS

Stay ahead of the curve with our research and insights on the sales profession in Canada

Member Insights Report 3: How Canadian Businesses Are Coping Under COVID-19

CPSA fielded a third round of the COVID-19 survey to analyze the perceptions of sales leaders and frontline sales staff, and to see how the industry continues to adjust as the pandemic continues.

This report is a brief summary of the findings which are intended to provide insights on how the pandemic has affected day-to-day sales activities, what has continued to shift due to this response, and what businesses are doing as they prepare to ease back into an in-person work environment.

This report is the third round of this series.

Member Insights Report 2: How Canadian Businesses Are Coping Under COVID-19

CPSA fielded a second wave of the previous survey to analyze the perceptions of sales leaders and frontline sales staff, and to see how the industry was faring as the pandemic continues.

This report is a brief summary of the findings which are intended to provide insights on how the pandemic has affected day-to-day sales activities and what has continued to shift and adapting due to the response.

This report is the second wave of this series.

Member Insights Report 1: How Canadian Businesses Are Coping Under COVID-19

With the ongoing coronavirus outbreak, CPSA created a survey to analyze the perceptions of sales leaders and frontline sales staff.

This report is a brief summary of the findings which are intended to provide insights on how the pandemic has affected day-to-day sales activities and what was predicted to end up changing and adapting due to the response.

Sales Growth Report

74% of Canadian businesses are trying to achieve high annual growth rates. To do this, the majority will focus on driving revenue growth through their existing customer bases while more than half simultaneously plan to expand to new market segments.

Which markets are they focused on and what investments do they expect to make in hiring, training and skills development to meet aggressive growth targets?

Find out in our 2019 Sales Growth Report, which uncovers how investments in the sales profession support Canada’s high-growth economy.

Sales Compensation Reports

Produced in partnership with Mercer Canada, the CPSA Sales Compensation Planning Guide for Sales Management and Sales Compensation Report for Sales Professionals includes salary insights and regional data on 25 job titles in sales. Gathered from over 670 surveyed Canadian organizations, the reports offer the exclusive insight you need to make informed decisions.

The State of Digital and Social Sales in Canada

Selling through online and social media channels is the new norm. For Canadian salespeople to stay relevant and effective, it’s vital that they understand the state of digital
and social selling today, and how the ways to reach and engage with target markets and consumers will continue to evolve.

In this e-book, we’ll delve into the strategies that will help salespeople understand how to adapt to, and embrace, the changing digital and social selling landscape.

The Emergence of Artificial Intelligence in Sales

This whitepaper from the Canadian Professional Sales Association and one of Forbes’s Top 30 Social Sales People in the World, Shane Gibson, will consider the relationship between AI and the salesperson. We’ll consider the fears and opportunities associated with AI as a sales process and discuss fundamental skill sets you need to thrive in today’s age of machine learning and AI-assisted sales.