"A healthy talent pool of sales professionals is critical to support the national innovation economy, but the reality is that sales has fundamentally changed. The new sales certification framework sets out guidelines for professional sales curriculum development, education, and career planning at all stages of the sales career path, to ensure that graduates have the essential sales skills needed by today’s employers."

"CPSA Institute’s rigorous, standards-based designations and education framework are addressing the need for a strong development path for sales talent in today’s labour market, and defining excellence for a new generation of highly skilled sale professionals."

"Interviewers are impressed with my approach and the way I handle sales calls, which I learned through CPSA. And the CPSA’s strict code of ethics really appeals to me."

"The CSP® and CSL® designations recognize all the work I had put in over the past two decades as a professional who adheres to a code of ethics and demonstrates the highest level of integrity. By implementing the processes and strategies learned from the CPSA, I have been rewarded with the building blocks to sell at a much higher level."

"When companies implement the CPSA Institute's certification framework for their sales force, they are creating company-wide commitment, embracing best practices, and accelerating performance across the entire organization."

"What sets top sales professionals apart isn’t just their ability to build relationships or their knowledge of the product, but rather the comprehensive skills and knowledge to succeed in a rapidly changing environment. The graduated certified sales framework is a much needed standards-based, professional pathway which helps to build knowledge and skills for success in a rewarding sales career."