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Prepare your sales team for the unique challenges your business faces
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Why Join the Canadian Professional Sales Association?
Sales Leaders
Do you lead a sales team? Attract, develop and retain top talent.
Proven tools and resources at your fingertips to accelerate your team’s performance and enhance your coaching effectiveness.
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Sales Professionals
Are you a Frontline Sales Pro? Become a Top Performer.
Accelerate your sales success with exclusive, on-demand sales tools and resources that take your results to the next level.
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We are the Canadian Professional Sales Association
For sales professionals, team leaders and organizations across the country, CPSA is your partner in building knowledge and skills to improve sales performance.
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Boost your performance
Setting the standards and helping you achieve them with our assessments, designations, training courses, and Learning Hub
Connect and get inspired
Insight and inspiration from like-minded sales professionals, live or online through various events and webinars
Advance your career
Our valuable career resources and access to tools and cost savings help you get the job done
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Earn Your Designation
Achieve and advance with sales designations for every stage of your career, developed in partnership with top employers and industry leaders who have their finger on the pulse of what it means to succeed in sales now.
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What People Say
About Us
"A healthy talent pool of sales professionals is critical to support the national innovation economy, but the reality is that sales has fundamentally changed. The new sales certification framework sets out guidelines for professional sales curriculum development, education, and career planning at all stages of the sales career path, to ensure that graduates have the essential sales skills needed by today’s employers."
Mark Bergen
Head of Revenue, Shopify Plus
"CPSA Institute’s rigorous, standards-based designations and education framework are addressing the need for a strong development path for sales talent in today’s labour market, and defining excellence for a new generation of highly skilled sale professionals."
Jordan Sheridan
General Manager – Modern Workplace, Microsoft
"Interviewers are impressed with my approach and the way I handle sales calls, which I learned through CPSA. And the CPSA’s strict code of ethics really appeals to me."
Carolyn Arthur
Certified Sales Professional
"The CSP and CSL designations recognize all the work I had put in over the past two decades as a professional who adheres to a code of ethics and demonstrates the highest level of integrity. By implementing the processes and strategies learned from the CPSA, I have been rewarded with the building blocks to sell at a much higher level."
Shawnah Moseley
Certified Sales Leader
"When companies implement the CPSA Institute's certification framework for their sales force, they are creating company-wide commitment, embracing best practices, and accelerating performance across the entire organization."
Shannon Hall
CSP, Vice President, Sales, Dustbane Products Ltd
"What sets top sales professionals apart isn’t just their ability to build relationships or their knowledge of the product, but rather the comprehensive skills and knowledge to succeed in a rapidly changing environment. The graduated certified sales framework is a much needed standards-based, professional pathway which helps to build knowledge and skills for success in a rewarding sales career."
Derek Clarke
Chief Commercial Officer, GE Canada
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