Want to become a Certified Sales Associate?

Get a head start with the Fundamentals of Selling course


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Sales Designation: Unlocking Canada's Business Potential

Industry-leading sales designation programs drive business growth.

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See How Your Skills Measure Up

30 questions. 30 minutes. Learn more about your skills and improve your performance with our assessment.

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Professional Designations Drive Opportunities

Government of Canada partnership to accelerate rollout.

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Whether you are starting in sales or leading a sales team of your own,
we help you advance your career.

Do you Lead a Sales Team? Attract, develop and retain top talent.

For Sales Leaders

Are you a Frontline Sales Pro? Become a Top Performer.

For Sales Professionals

Canada's sales community

We are The Canadian Professional Sales Association

For sales professionals, team leaders and organizations across the country,
CPSA is your partner in building knowledge and skills to improve sales performance.


discover the BENEFITS OF CPSA membership


Setting the standards and helping you achieve them with our assessmentdesignations, training courses, and Learning Hub.


Insight and inspiration from like-minded sales professionals - live or online – through events and webinars.


Access tools and cost savings that
help you get the job done.

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An Introduction to your CPSA Membership Benefits

CPSA SIP Funding Announcement

"CPSA Institute’s rigorous, standards-based designations and education framework are addressing the need for a strong development path for sales talent in today’s labour market, and defining excellence for a new generation of highly skilled sale professionals."

Jordan Sheridan, General Manager – Modern Workplace, Microsoft

"A healthy talent pool of sales professionals is critical to support the national innovation economy, but the reality is that sales has fundamentally changed. The new sales certification framework sets out guidelines for professional sales curriculum development, education, and career planning at all stages of the sales career path, to ensure that graduates have the essential sales skills needed by today’s employers."

Mark Bergen, Head of Revenue, Shopify Plus

"When companies implement the CPSA Institute's certification framework for their sales force, they are creating company-wide commitment, embracing best practices, and accelerating performance across the entire organization."

Shannon Hall, CSP, Vice President, Sales, Dustbane Products Ltd.

"What sets top sales professionals apart isn’t just their ability to build relationships or their knowledge of the product, but rather the comprehensive skills and knowledge to succeed in a rapidly changing environment. The graduated certified sales framework is a much needed standards-based, professional pathway which helps to build knowledge and skills for success in a rewarding sales career."

Derek Clarke, Chief Commercial Officer, GE Canada

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